30 Mar Why Facebook Video is the Way of the Future
As Facebook continues to engage their users through a richer storytelling format for advertisers, it is important for brands to begin utilizing video as a preferred marketing platform. ...
27 Mar Why your Facebook Likes are down (and why you shouldn’t worry too much about it)
Worried about losing some Likes on you Facebook page? It's OK, it was never that important to being with. Read along and find out why...
24 Mar El Clásico buzz by the numbers
A quick summary of the buzz around El Clásico, one of soccer's most exciting and traditional games. Facebook saw plenty of buzz all around the world, while beIN SPORTS also delivered great numbers for TV viewership in the United States....
20 Jan Top 4 Social Media Trends You Should Watch in 2015
Attention will shift to digital and mobile devices to become the desired platform to access social media. Thus, it will be critical for businesses to create mobile-optimized platforms and use social media to connect with consumers. Social media platforms will take a new approach when...
30 Nov Video will take over Facebook in the next 5 years
Have you been noticing more videos popping up on your Facebook news feed than ever before? Well it’s not just you. In fact, Facebook is making a conscious effort to include more rich media, such as videos, into news feeds, a trend that will certainly...
17 Nov How News Feed Change Will Affect Your Business
Brands beware, starting in January, the presence of organic (aka un-paid, non-promoted) posts will slowly start disappearing from users' news feeds, with specific types of content at risk. ...
05 Nov Facebook Still Top Dog in Social Media Traffic Trends
Content publishing website Shareaholic has taken a look a social referral trends for the third quarter of 2014, as well as the past year, and their report makes for interesting reading....
24 Oct Facebook Fan Pages Causing Conflict Between Admins and Brands
Creating a fan page on Facebook for your favourite show, sports team or band is not an uncommon thing to do, and anyone with a Facebook account can create a page. But problems have arisen when the page has become so popular that the brand...
23 Oct Could Facebook help you determine the value of your "Likes"?
Facebook is reportedly working on a feature that would show admins which percentage of their fans are "valuable" or "irrelevant". Why would they do that?...
16 Oct Native Video Uploads Out Perform YouTube for Facebook Sharing
“Social media marketers have done more than just walked away from using YouTube for video content - they have sprinted” explains Evan James, Head of North American Marketing for Social Bakers. The company, well known for their social media network statistics and analysis, has revealed...