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2018 World Cup top brands

12 Feb The Battle of the Brands Behind the ’18 Russia World Cup

Posted at 19:08h in Infographics, Insights, Media, Soccer, Special Events, Sports by Vicente Navarro 0 Comments
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The FIFA World Cup, as you probably already know, is the ultimate sports competition in the world, showcasing premier level soccer stars playing with their national teams. This tournament takes place every four years, but what you might not know is that there’s another battle that...

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Is Your brand ready for the world cup?

01 Dec Is Your Brand Ready for the World’s Biggest Sporting Event?

Posted at 20:24h in Advertising, Hispanic, Insights, Media, Soccer, Sports by Vicente Navarro 0 Comments
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Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be...

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FIFA World Cup Simulator logo and description

30 Nov Everything you need to know about the 2018 FIFA World Cup Draw

Posted at 19:25h in Media, Soccer, Special Events, Sports by Steven Marques 0 Comments
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The 2018 FIFA World Cup kicks off in exactly 195 days and all of us here at AC&M are as excited as anybody. With qualifiers ending and all 32 teams confirmed, the excitement now shifts to the official World Cup Draw. Not familiar with the draw?...

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Group of mixed football fans taking selfie

16 Oct The U.S. is Out of the 2018 FIFA World Cup, So What’s Next for Advertisers?

Posted at 16:16h in Advertising, Insights, Marketing, Media, Soccer, Special Events by Jaime Cardenas 0 Comments
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The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe. It’s...

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Fernando Fiore 2018 World Cup event

05 Oct FOX Sports Plans to Attract Bilingual Hispanics with 2018 World Cup Coverage

Posted at 11:18h in Insights, Media, Soccer, Special Events by Jaime Cardenas 0 Comments
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FOX Sports announced its plans to cover the 2018 FIFA World Cup in New York City last week and I had the pleasure of attending the event. I was at a similar announcement in 2013 when Univision held its 2014 World Cup presentation event, also...

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FIFA World Cup Qatar announcement

19 Feb FIFA expected to confirm winter World Cup for Qatar 2022

Posted at 17:04h in Soccer by Greg Bortkiewicz 0 Comments
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Reports are circulating that sometime within the next month FIFA will confirm Qatar as the host for the 2022 World Cup, and that the tournament will take place in November and December instead of June and July. This will not go down well with European...

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Passionate USA soccer fans

15 Dec CONCACAF Nation Likely to Win 2026 World Cup Bid

Posted at 20:08h in Soccer by Vicente Navarro 0 Comments
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The U.S. looks like the clear favorite to host the Cup, but we face stiff competition from Mexico. The bigger question remains: will we even bid?...

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FIFA World Cup trophy

11 Dec Why Firms Didn’t Jump to Handle PR for the Next FIFA World Cup

Posted at 15:49h in PR, Soccer by Kyle Toscano 0 Comments
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At first glance, one would think that any company in the marketing space would relish the opportunity to have the juggernaut that is the FIFA World Cup among its clients, yet some of the top global PR firms were hesitant to pitch a communications plan...

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Business man walking by FIFA sign

25 Nov Sony becomes second ‘Official Partner’ to leave FIFA this month

Posted at 18:32h in Soccer by Vicente Navarro 0 Comments
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Following the decision earlier this month of Emirates Airlines to end their partnership, Sony have now announced that they will not be renewing theirs when it expires at the end of the year....

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FIFA World Cup Qatar announcement

13 Nov FIFA report into corruption questioned by lawyer who led investigation

Posted at 17:31h in Soccer by Greg Bortkiewicz 0 Comments
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Two years ago, FIFA commissioned former US federal prosecutor Michael Garcia to conduct an inquiry into claims of corruption during the bidding processes for the 2018 and 2022 World Cups. After releasing the report today, FIFA triumphantly claimed that provided “closure” over the bidding process....

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