The FIFA World Cup, as you probably already know, is the ultimate sports competition in the world, showcasing premier level soccer stars playing with their national teams. This tournament takes place every four years, but what you might not know is that there’s another battle that...
Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be...
The 2018 FIFA World Cup kicks off in exactly 195 days and all of us here at AC&M are as excited as anybody. With qualifiers ending and all 32 teams confirmed, the excitement now shifts to the official World Cup Draw. Not familiar with the draw?...
The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe. It’s...
FOX Sports announced its plans to cover the 2018 FIFA World Cup in New York City last week and I had the pleasure of attending the event. I was at a similar announcement in 2013 when Univision held its 2014 World Cup presentation event, also...
Reports are circulating that sometime within the next month FIFA will confirm Qatar as the host for the 2022 World Cup, and that the tournament will take place in November and December instead of June and July. This will not go down well with European...
The U.S. looks like the clear favorite to host the Cup, but we face stiff competition from Mexico. The bigger question remains: will we even bid?...
At first glance, one would think that any company in the marketing space would relish the opportunity to have the juggernaut that is the FIFA World Cup among its clients, yet some of the top global PR firms were hesitant to pitch a communications plan...
Following the decision earlier this month of Emirates Airlines to end their partnership, Sony have now announced that they will not be renewing theirs when it expires at the end of the year....
Two years ago, FIFA commissioned former US federal prosecutor Michael Garcia to conduct an inquiry into claims of corruption during the bidding processes for the 2018 and 2022 World Cups. After releasing the report today, FIFA triumphantly claimed that provided “closure” over the bidding process....
