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Cristiano ronaldo playing for portugal soccer.com ad

22 May ‘Encuentra Tu Ventaja’ Campaign Scores Big With Hispanics

Posted at 19:06h in Client News, Creative + Design, Hispanic, Soccer by Kyle Toscano 0 Comments
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Half of all second-generation Hispanics are bilingual. What’s more, they are bicultural, and consume relevant messaging or ideas that appeal to both their American and Latino roots. Take a look at how AC&M used a dual-language approach in the recent "Encuentra Tu Ventaja" campaign....

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Behind the scenes of Liga MX TV ad

06 Jan Liga MX TV spot – Behind the scenes

Posted at 10:00h in Creative + Design by Manolo Guajardo 0 Comments
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I feel very proud to present to you the 'behind the scenes' of the TV spot we created for our Soccer.com Liga MX spot. This commercial is very special because it was entirely made by our creative team, from the idea to the execution....

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Young couple taking selfie

08 Dec Digital Diversity: Digital Media & Hispanics [Infographic]

Posted at 22:40h in Hispanic, Infographics, Social Media by Fabián González 0 Comments
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Understanding how Hispanics use digital media is key for any brand that wants to effectively connect with this influential, growing of population consumers. See the latest trends in Hispanics' interaction with digital media in our newest infographic. ...

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Multi generation hispanic family

17 Oct Looking for Latino Marketing? Here’s What You Need and Why

Posted at 16:43h in Hispanic by Pacino Mancillas 0 Comments
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It's no surprise that Latinos are becoming a huge and fast-growing segment in the U.S. market. There are, of course, various different types of Hispanics from millennials to first-generation and more. So, what is going to make for the most effective campaign when a one-size...

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