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Hispanic purchasing power graph

21 Mar Tips For Higher ROI In Spanish-Language TV

Posted at 22:22h in Advertising, Hispanic, Research by Vicente Navarro 0 Comments
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Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising.  Connecting with a consumer culturally and in-language can make all the...

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Huntingtowne Farms elementary school children at lunch

22 Feb If you haven’t met a Latino child, you haven’t met the future of Charlotte

Posted at 13:15h in Hispanic by Natalia Flores 0 Comments
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In 1990, Latinos made up about 1 percent of Charlotte’s population. Now, Latinos make up about 15 percent. If growth continues at that rate, today’s Latino children will be Charlotte’s most powerful demographic by the time they reach their 30s....

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Hispanic homeownership report cover

14 Feb Hispanic homeownership rates continue to increase, creating opportunities for brands

Posted at 15:16h in Hispanic, Marketing, Research by Pacino Mancillas 0 Comments
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While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home....

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Social engagement benchmark report

07 Nov New Research Reveals Twitter Best Practices

Posted at 21:06h in Social Media by Ignacio Cassinelli 0 Comments
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With more than 271 million active monthly users, Twitter's social media presence continues to grow globally, and with this growth comes increased interest in brands creating a Twitter presence....

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