22 May Bust or Boon: The Changing Social Media Landscape
Catch up on recent major changes in the top platforms, and how it might affect your social strategy....
27 Apr Instagram engagement outstripping Facebook and Twitter
In-depth Instagram metrics are notoriously hard to come by, so we owe thanks to social media analytics company Quintly, who studied a range of Instagram accounts for the first quarter of 2015 and have made some interesting findings....
22 Apr Why You Need Influencer Marketing Strategies for Your Brand
Bloggers, journalists, consultants, and professionals continue to have an increased presence on various social media platforms. These influencers hold great value for companies looking to generate brand awareness, brand loyalty, credibility, and an overall increase profitability....
22 Apr Twitter Documents Global Premier League Support
Twitter has delighted us today by sharing a set of interactive maps that detail the support for Premier League clubs around the world. The maps show which teams enjoy the most support in each country - see who comes out on top in the US!...
22 Apr Latest Facebook News Feed Changes Aim to Balance Content from Friends and Pages
Facebook has announced three updates to its’ News Feed, in changes that aim to ensure each user is delivered the content that matters most to them. This involves the never-ending balancing act between content posted by friends, and content shared by Pages....
21 Apr How to best use Facebook’s interest targeting
Back in December, Facebook added a new targeting feature, a nice freebie for all pages. We've got the lowdown on how you can use this feature to your advantage....
27 Mar Why your Facebook Likes are down (and why you shouldn’t worry too much about it)
Worried about losing some Likes on you Facebook page? It's OK, it was never that important to being with. Read along and find out why...
23 Mar NBC Universo Super Bowl Campaign Kicks-Off Social Media Success
To kick-off 2015, we welcomed a new client into our AC&M family: NBC Universo. Formerly mun2, NBC Universo is the Spanish-language branch of the NBC media conglomerate, bringing viewers everything from the Barclays Premier League to TV series to NASCAR....
21 Mar Youtube improvements: from annotations to cards
Youtube annotations, an often underutilized tool, looks to be replaced by a similar feature recently introduced: cards. Unlike annotations, cards work on mobile, so while they will both continue to be available everything points to cards eventually replacing annotations altogether. Here's what you need to...
08 Mar Why Sharing Is More Complex Than We Think
Today's world is being hailed as the "culture of oversharing". When we see something interesting on the web, our knee-jerk reaction is to share it on social media. However, have you ever wondered what drives you to share something?...