Instagram is fast becoming a social media network behemoth to rival the best of them, but until now there has been limited data available about what actually works and what doesn’t. That has now changed thanks to social media analytics company Simply Measured....
Creating a fan page on Facebook for your favourite show, sports team or band is not an uncommon thing to do, and anyone with a Facebook account can create a page. But problems have arisen when the page has become so popular that the brand...
What does it mean to provide social media customer service, and why is it important for brands? Well, pleasing your Facebook fans may prove to be more important than you think. ...
Facebook is reportedly working on a feature that would show admins which percentage of their fans are "valuable" or "irrelevant". Why would they do that?...
After months of planning, blogger recruitment, video development, public relations and event logistics, we finally helped show off the 'fabulosity' that is distinctly Family Dollar!...
“Social media marketers have done more than just walked away from using YouTube for video content - they have sprinted” explains Evan James, Head of North American Marketing for Social Bakers. The company, well known for their social media network statistics and analysis, has revealed...
In the past, companies large and small could produce social media content that would reach a broad audience without having to pay a dime. But since the company has gone public, Facebook has had to up the ante to show shareholders increasing streams of revenue....
There has long been debate surrounding how valuable Facebook fans really are when it comes to increasing sales, customer loyalty, and appealing to new customers. This study of a grocery store chain's Facebook engagement gives us greater insights....
New social media network Ello has made a big splash in the past couple of weeks, with its founder Paul Budnitz claiming that they are receiving thousands of requests per hour to join. But will it become a serious rival to Facebook? Ello has been dubbed...
The Vocus-Cision merger portends great things for PR and social media professionals; namely, showing ROI to clients. ...
