19 Jan INSIDE AC&M: Top Creative Campaigns of 2014 As Told by Designers
Pushing the envelope was AC&M’s Creative Department’s charge in 2014. Original video content was the name of the game from unique television spots to culturally relevant video graphics. Advertising agencies typically rely on outside production companies to finish client video projects, but we met the challenge head on and achieved great results for clients like Soccer.com, Family Dollar, and Affordable Dentures.
Under the leadership of Creative Director, Manolo Guajardo, and Art Director, Walker Corl, here are the top 2014 campaign highlights, as selected from the AC&M Creative team:
CAMISETAS DE MEXICO
“The Camisetas de Mexico campaign was a great example of taking advantage of an opportunity in response to an unfortunate situation after Mexico’s disqualification from the World Cup. Our client, Soccer.com, had thousands of Mexican jerseys left in inventory and needed a creative way to communicate a price markdown. AC&M found an opportunity to work with the newest Mexican YouTube sensation, Los Tres Tristes Tigres, and created a humorous video that became a viral hit with more than 1.5 million views, winning a coveted Portada Award for creativity. What’s more, the entire campaign was paid for via a merchandise trade out agreement.”
– Manolo Guajardo, Creative Director
EA INFLUENCER BOXES [Client: EA Sports]
“This project was my favorite because it was something completely new. We’ve never done a project like this before, and it was a great opportunity that allowed me to help expand our capabilities as an agency. The project was a huge success, and it was cool to see pictures all over social media of celebrities like Jimmy Conrad and Fernando Fiore showing off something that I designed.”
-Walker Corl, Art Director
UNIVISION HOLIDAY MEDIA BUY
“This Soccer.com project was special to me because I enjoyed getting to showcase my animation skills; there’s something so cool about watching your own designs come to life through animation. Plus, with this campaign, it was more than just a media buy—it was a takeover. Our Soccer.com graphics and lower thirds were shown every hour on Univision during Black Friday, Cyber Monday, and the LigaMX semi-final and final. The most impressive thing was that our graphic was the final screen of the Liga MX season, and around 1.8 million people watched Club América win the Liga MX Final. That kind of exposure was incredible.”
-Matt Dees, Graphic Designer
“One of the most exciting projects I was able to be part of on the year of 2014 was the creation of the new brand Zippy Punch. The brand consists of 5 different fruit flavor juices and I was able to contribute from the beginning, from creating the logo, to choosing the colors for each and every different flavor juice pack. The most exciting thing about this project is that I was able to work with El Chavo character, which is one of the most iconic characters for Hispanics both in the U.S. and abroad.”
-Mike Duran, Graphic Designer
LIGA MX COMMERCIAL SHOOT [Client: Soccer.com]
“My favorite project was helping conceptualize and produce the LIGA MX commercial for Soccer.com. The whole project was truly a team endeavor and it was cool to be involved in every facet of production. From the great showcase of our video capabilities to the experiences on set, this project was by far one of the coolest things I’ve done during my time working with AC&M.
– Fabian Gonzalez, Copywriter
EVENT ACTIVATION RECAPS [Various Clients]
“I was given the opportunity to travel, film and edit recap videos for on-site activations for clients. These opportunities allowed me to broaden my horizons and exposed me to different components of the marketing world. More specifically, I was able to experience the rush that comes with setting up an event, making sure everything goes smoothly, and the satisfaction of pulling it off. It was great to be able to be a key creative team member on these projects and to deliver great results to our clients.
– Aldo Pineda, Creative Team Intern