03 Apr Top Soccer Brands Use Creative Strategies to Stay Connect On Social
During these uncertain times, winning brands have implored creative strategies to stay connected with their audiences. For the sports world, this means creating engaging content from scratch (since all major sports have been canceled for the foreseeable future.) Specifically, as soccer matches have grinded to a halt, online soccer retailers like Soccer.com and WorldSoccerShop have had to act quickly to produce graphics and videos that keeps morale high for their fans.
For Soccer.com, their creative staff has produced several articles and videos with detailed workouts for players of all ages. In their soccer “Guides To the Game” section, players can learn solo passing drills, rebounding drills and even, FIFA tips and tricks to help improve a player’s on-the-field game. On social media, players can engage through Soccer.com’s platforms to watch at home workouts and interviews with top tier players like Rachel Daley of the England Women’s National team.
As for WorldSoccerShop, they have utilized FIFA simulations and a series of brackets to keep their fans engaged. With the postponement of the Champions League, WorldSoccerShop took to FIFA and created a virtual tournament that aligned with the actual teams, seeding and aggregate scores of reality. Then by simulating the remaining matches, WorldSoccerShop was able to virtually play out the rest of the tournament and crown a 2020 Champion, namely FC Barcelona.
As each match was being played/simulated, highlights from each game were shared on Twitter and updates were posted to their Instagram stories. Additionally, WorldSoccerShop has set up and ranked the most dominate teams of the past few decades and had fans vote on Instagram to decide a victor.
With so much uncertainty about the future, fans rely on brands like Soccer.com and WorldSoccerShop to stay engaging and provide content around the game that they love. This content not only keeps people connected but also preaches healthy habits like staying indoors and remaining active. It is important to recognize these trends and adapt the message to fit what’s right for the world.