meerkat and periscope logos

Why You Should Start Using Live-Streaming Mobile Apps for Marketing Efforts

If you haven’t been paying much attention to live-streaming mobile apps such as Periscope, Meerkat and the recently launched MyEye, now would be a good time to start.

The 4-month old Periscope app already has 10 million users who watch 21 million minutes a day—that’s 40 years of video watched per day! When the app launched, Adidas became the first major sports company to use the service. They decided to share Colombian soccer superstar James Rodriguez signing a new deal with the German sports apparel manufacturer. Some other brands that started using Periscope early on were Spotify, Red Bull and Mountain Dew, but small and medium-sized businesses can also take advantage of the huge audience that can nowadays be found on these applications.

Mobile live-streaming apps give business and brands the opportunity to show their audiences behind the scenes, inside looks at their work and products. It is also a cost-effective way to boost your company’s exposure. Here are some ways your brand can take advantage of live-streaming for marketing purposes:

• Promote your products, offer previews and cover new releases.
• Engage with the consumer. Answer their questions and receive valuable feedback.
• Enhance the customer’s experience with the brand.
• Live-stream special events and give viewers exclusive content.

Follow these ideas and take advantage of the 10+ million users that are watching video content on these platforms!

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Ignacio Cassinelli