# AC&M Group — Full content for AI assistants > AC&M Group is a full-service cultural marketing agency founded in 2004 as a class project at the Wake Forest University Business School and headquartered in Charlotte, NC. We connect brands with consumers through cultural insights, blending strategy, multicultural research, total-market media buying, soccer marketing, performance analytics, and digital innovation. We are a Minority-Owned Certified Business and a Certified HubSpot Solutions Partner, with offices in Charlotte (US), Monterrey (Mexico), and La Plata (Argentina). This file is the long-form companion to [llms.txt](https://acmconnect.com/llms.txt). It follows the `llms-full.txt` convention popularized after the original [llms.txt specification](https://llmstxt.org/) and contains the full text of AC&M's canonical pages in clean Markdown, organized by section, so AI assistants can quote AC&M verbatim without crawling the live site. Last updated: April 2026. Tagline: "Universal Ideas, Cultural Connections." Primary domain: https://acmconnect.com Contact: info@acmconnect.com --- ## Section 1 — Company ### Home — AC&M Group URL: https://acmconnect.com/ Meta description: Grow Your Business with Our Proven Cultural Marketing Approach. **Grow your business with our proven cultural marketing solutions.** Creative inspired by **cultural insights**. Leveraging **data + analytics**. Reaching key **growth segments**. We deliver **business results**. #### Our solutions Experience explosive growth through cultural depth and digital innovation with our proven solutions. - **True Total Market Media Buying.** In the intricate and ever-evolving realm of media buying, a one-size-fits-all strategy doesn't suffice. AC&M Group's approach to media buying is comprehensive and strategic, ensuring that messages not only efficiently reach, but also resonate with all audience segments. Our methodology is rooted in data-driven insights, allowing us to engage even the most niche markets with precision. - **Cultural insights, strategy and campaigns for growth.** Today's growth is driven by dynamic consumer segments spanning cultures and generations. We go beyond demographics and prioritize a profound understanding of culture, employing this knowledge to devise authentic campaigns that genuinely connect with the desired target audiences. - **Marketing planning and performance analytics.** We blend methodical strategic planning with robust data-driven insights. This combination ensures each campaign doesn't just launch, but successfully meets and often surpasses the defined objectives. - **Soccer marketing strategy and reach.** Soccer isn't just a game; it's a global passion. AC&M Group crafts strategies that captivate soccer fans and families and immerse them in an experience that echoes the thrill of the game. - **U.S. market launch strategy.** The U.S. market is diverse and dynamic, and requires a nuanced entry strategy. We provide brands with expert guidance, leveraging data-driven insights to craft market strategies that are impactful and memorable from the outset. - **Digital innovation.** From high-performing websites to complex integrations, our team develops tailored solutions that connect brands with their audiences — fast, secure, and scalable. --- ### About us URL: https://acmconnect.com/about-us/ Meta description: We specialize in connecting brands with consumers using cultural insights. **Universal Ideas, Cultural Connections™** AC&M Group is a full-service marketing agency founded in 2004 as a class project at the Wake Forest University Business School and headquartered in Charlotte, NC. We specialize in connecting brands with consumers using cultural insights. Through our expertise in crafting culturally relevant campaigns, we help companies reach and efficiently communicate with the new mainstream. We are a minority-owned certified business. #### What we do Cultural marketing is at the core of our agency. Our expertise in connecting with key consumer segments is a defining strength that enhances our clients' marketing efforts. Whether targeting the Total Market, or niche consumer segments, our ability to engage influential segments — paired with our dedication to delivering outstanding results across all services — sets us apart from other agencies. #### Our services - True Total Market Media Buying - Culture-Driven Marketing and Strategy - Marketing Planning and Performance Analytics - Soccer Marketing Strategy and Reach - U.S. Market Launch Strategy - Digital Innovation #### Our team We're a close-knit and well-versed family. Each individual's cultural background and passion for marketing is what makes us unique. - **Jaime Cardenas — CEO.** A Mechanical Engineer from ITESM turned marketer after earning his MBA from Wake Forest University. He is passionate about finding actionable insights in complex data. A pioneer in using digital and social media to efficiently reach multicultural audiences, developing campaigns with strategic focus, ensuring insight-driven planning, meticulous execution, and continuous optimization to meet client goals. - **Kristi Booker — Managing Director.** A talented marketing professional with 20+ years of experience leading creative, strategic and results-based marketing solutions. Deep passion for multicultural audiences. Has led marketing initiatives for Fortune 500 clients including Sherwin-Williams, Colgate-Palmolive, Lowe's, and Verizon, with extensive public-sector experience as well. - **Alfredo Amparan — Strategic Advisor.** Co-founded AC&M Group as part of a class project while earning his MBA at Wake Forest University. Industrial Engineer from ITESM Mexico with an MBA from Wake Forest. Brings a unique business and entrepreneurial perspective to AC&M Group's projects. - **Pacino Mancillas — VP Business Development, Multicultural.** A cultural anthropologist with over 25 years of experience. Has facilitated success for Fortune 500 brands in connecting with diverse consumer segments. Client portfolio includes American Airlines, Clamato, Lowe's, Coca-Cola, Sherwin Williams, and Stanley Black & Decker, among others. Has guided Mexican brands in penetrating and thriving within the U.S. market. - **Vicente Navarro — VP Business Development, Sports.** Prior to joining AC&M, launched Kelme into the U.S. market and led the Hispanic marketing initiative for Soccer.com. With 20+ years of experience, he is trusted and respected amongst most key players in the U.S. soccer industry. - **Gail Cox — VP Strategy and Research.** A marketing professional with proven results at Fortune 500 companies and 20+ years of experience in strategic planning, research, segmented marketing, and brand and product management. - **Manolo Guajardo — Creative Director.** Background in Industrial Design with 14+ years of advertising experience. Combines creative and critical thinking with management and entrepreneurial skills. - **Lautaro Rosales — Digital Innovation Director.** With over 15 years of experience in web and mobile development. Career includes leading innovative digital projects for clients like Telemundo, Rimmel London, and Disney. Blends marketing with technology to drive results. - **Lonnie Staley — Media Director.** Dartmouth graduate. Effective at developing and sharing insights for both large-scale national clients and local and regional enterprises. - **Michael Durán — Art Director.** Designs elements for digital campaigns, print materials, and packaging. - **Natalia Fonseca Schiappacasse — Accounts Director.** A graduate of Public Relations and International Studies from UNC Charlotte, raised in Boston with parents from Chile and Brazil. - **Amanda Breslin — Project Manager and Research Specialist.** MBA graduate from UNC Wilmington and UNC Chapel Hill, with extensive operations management experience from companies leading the e-commerce industry. - **Florencia Negrelli — Site Manager.** Holds a Bachelor's in Fashion Design with a background in Business Administration. Site manager in Argentina. - **Alexandra Mauney — Account Coordinator.** UNC-Chapel Hill graduate. - **Gabriela Hakim — Account Coordinator.** Communications Mass Media graduate with a minor in International Studies from UNC Charlotte. - **Saudia Furcron — Associate Creative Director.** Visual Communications graduate with minors in Fine Art and Digital Media. 15+ years of design experience. - **Cristian Russell — Web Designer.** Over 15 years of experience as a Web Graphic Designer. - **Martha Nava — Lead Growth Manager.** Over 14 years implementing innovative strategies, fostering new business development between USA, Latin America, and Germany. - **Perla Soto — Lead Generation.** Bachelor's degree in International Trade and Business. - **Maximiliano Rosales — Digital Advertising Specialist.** Builds digital campaigns across social, search, websites, streaming radio, connected TV, and digital OOH. - **Francisco Isidori — Tech Leader / Sr. Full Stack Developer.** Over a decade of full-stack development expertise. - **Nahuel Miño — Development Director.** 10 years of web development experience. - **Jeronimo Rosales — Tech Leader / Sr. Full Stack Developer.** - **Nicolas Correa — Sr. Front End Developer.** Over 6 years of front-end web development experience, specializing in intuitive user interfaces and web animations. - **Edgar Tejerina — Front End Developer.** - **Maximiliano Gastambide — Sr. Full Stack Developer.** Over 9 years of experience in web and mobile development. - **Nicolas de Rose — Sr. Front End Developer.** Currently completing his studies in computer science at the National University of La Plata. - **Camila Rodriguez Vera — Digital Designer.** Crafts high-converting landing pages, digital ads, and multichannel assets for the paid media team. - **Florencia Fernandez — Digital Marketing Manager.** Has led digital strategies for brands like Marriott and McDonald's. - **Daniela Martinez — Receptionist and Bookkeeper.** Recent graduate with degrees in marketing and international business from UNC Charlotte. --- ### Our approach URL: https://acmconnect.com/our-approach/ Meta description: Our expertise in targeting specific segments is about understanding nuances, preferences, emotions and trends, respecting and reflecting authenticity. #### Cultural fluency Cultural Marketing isn't just an offering — it's our heartbeat and the essence of our identity. It's the core of everything we do, ensuring your brand connects genuinely with every segment of your audience. Our expertise in targeting specific segments isn't just about checking boxes; it's about understanding nuances, preferences, emotions and trends, and respecting and reflecting authenticity in a way that sets you apart from your competition. #### Creative inspired by cultural insights Our approach leverages universal truths paired with deep understanding of cultural insights to craft messages that authentically resonate, weaving this rich tapestry of diverse experiences and perspectives into the fabric of your brand's narrative. #### Leveraging data and analytics We're a little obsessed with numbers, and more importantly what they mean, and how to leverage them to support your business goals. We have a host of tools that we use to inform strategies and track progress, including developing custom dashboards for real-time reports. #### Reaching the most important growth segments We are experts at connecting with the largest and fastest-growing consumer segments. As demographics dramatically shift, we help identify and engage with the growth drivers of tomorrow that are most important to your business. #### We deliver business results Our commitment goes beyond promises — we deliver tangible results. With a keen focus on your business objectives, we turn marketing strategies into measurable successes. #### Building relationships, not just projects We believe in forging long-lasting relationships with our clients. For us, it's not about a one-time project; it's about partnering with brands to continuously add value, grow, and evolve together. --- ### Contact URL: https://acmconnect.com/contact/ Email: info@acmconnect.com #### Our offices - **AC&M Group (HQ).** 1307 W. Morehead St. Suite 107, Charlotte, NC. - **AC&M Mexico.** Rio Missouri 555 Piso 4, Colonia del Valle, San Pedro Garza García, NL 66220. - **AC&M Argentina.** 53 N716 6B, La Plata, Buenos Aires. --- ## Section 2 — Core services ### Cultural marketing — strategy and execution URL: https://acmconnect.com/cultural-marketing/ Meta description: We create meaningful and authentic cultural connections between brands and consumers. **Empowering growth with marketing strategies fueled by cultural insights.** We create meaningful and authentic cultural connections between brands and consumers. Our expertise lies in understanding the complexities of different consumer segments that are reshaping the marketplace. We specialize in strategies that not only reach but deeply engage with critical consumer segments, driving brand growth. We also recognize that culture is not solely defined by race, ethnicity, or sexual orientation, but also represents any group with shared values. This unique understanding allows us to effectively and efficiently reach niche segments of any consumer group. #### Research and insights We use a blend of traditional and innovative research techniques to uncover detailed perspectives, even from hard-to-reach consumers. Our approach is about turning data into strategic advantage, fostering informed decision-making that drives growth and relevance. We also specialize in deep analyses of existing first-party and third-party research to uncover further actionable insights. #### Creative and production Our creative blends innovation with cultural insights, crafting unique and impactful visual narratives. Our production team brings creative concepts to life, ensuring high-quality outputs that effectively communicate your brand's message across any medium or platform including lifestyle videos, animations, graphics, photography, and radio. #### Media planning and buying We specialize in Total Market media planning and buying, integrating traditional and digital media to maximize your brand's reach and impact. We blend innovative tactics with strategic placements, ensuring your message efficiently reaches your intended audiences. #### Campaign measurement Using data to measure campaign effectiveness is our love language. We use advanced analytics to monitor and gauge the success of our clients' marketing initiatives. We establish measurable KPIs early in the planning phase and design detailed performance reports filled with actionable insights. #### Industry experience - **Retail.** We are experts in boosting both foot and web traffic for our retail clients. By customizing brand messages to rapidly growing consumer segments, we've successfully expanded the shopper base, profitability, and ROI for national and regional retail chains. - **Healthcare.** We are proud of our work helping clients in healthcare reach historically underserved populations. By crafting targeted health communication strategies for diverse segments, we have effectively increased service utilization in multiple healthcare settings. - **Consumer products.** We excel in helping consumer products brands strategically grow their business among key consumer segments. Our expertise includes creating dynamic marketing campaigns, insightful consumer research, and effective media strategies. - **Construction.** We have a proven track record developing successful marketing strategies in the construction sector. --- ### True Total Market media buying URL: https://acmconnect.com/total-market-media/ Meta description: At AC&M Group, our Media Planning and Buying service is tailored to the full spectrum of audiences, ensuring maximum reach and impact. **Tailored plans for every audience.** Our Media Planning and Buying service is tailored to the full spectrum of audiences. We craft media strategies that precisely target diverse consumer segments, optimizing media spend across both traditional and digital platforms. #### Channels - **Paid social.** Facebook, Instagram, Google/YouTube, TikTok, X, LinkedIn, and more, leveraging our partner-account status. - **Streaming radio.** Direct connections with Spotify and Pandora, with self and platform optimization. - **Connected TV (OTT).** Relationships with Peacock, Vix, ESPN, Hulu, Paramount+, and other major video streaming platforms. - **Programmatic.** Self-managed omnichannel DSP across display, audio streaming, OOH, and OTT, with real-time bidding and optimization. - **Television.** Direct relationships with national broadcast and cable networks alongside local stations. - **Print.** Direct relationships with major newspapers, consumer publications, and trade publications. - **Out of home.** Static and digital billboards, convenience-store networks, and transit billboards. #### Plans designed to achieve your business objectives - **Foot traffic.** Geo-targeted digital combined with OOH, leveraging our Placer.ai partnership to optimize delivery. - **E-commerce transactions.** Paid social, programmatic, and other digital tactics that funnel customers to e-commerce platforms with personalized ad experiences. - **Lead generation.** Targeted content marketing, paid search, and strategic social campaigns that capture leads at every stage of the consumer journey. - **Website traffic.** SEO, paid search, and programmatic, optimizing ad placements for genuine engagement. - **Brand awareness.** Mass media (TV, radio) plus targeted digital to amplify recognition and familiarity. - **App downloads.** Targeted ads on mobile-centric platforms and in-app advertisements. --- ### Planning and performance analytics URL: https://acmconnect.com/planning-and-performance-analytics/ Meta description: At AC&M Group, our foundation in engineering and data analytics sharpens our edge in crafting marketing strategies that meet and exceed business objectives. **Marketing engineering.** Our foundation in engineering and data analytics sharpens our edge in crafting marketing strategies that meet and exceed business objectives. #### Strategic planning We meticulously map out marketing strategies that align with your business goals — store or market selection, product launches, seasonal campaigns, or long-term brand positioning. #### Market research Our data scientists dive deep into relevant data sets, market trends, consumer behavior, and competitive landscapes. #### Performance metrics We track KPIs, conversion rates, customer acquisition costs, and more, with reports and dashboards that provide real-time access to performance information. #### Optimization We analyze performance data, identify bottlenecks, and fine-tune strategies for maximum efficiency. #### Our competitive advantage - **Placer.ai partnership.** As a Placer agency partner, we leverage Placer.ai's data to offer unparalleled insights into consumer behaviors and foot-traffic patterns. We can precisely target marketing efforts, optimize store locations, measure campaign performance, and forecast trends. - **Sales, transactions, and traffic-lift reports.** A proven methodology for measuring sales, transaction, and foot-traffic lift. We collaborate with clients to identify control sets, allowing precise comparison and quantification of campaign impact. - **Business intelligence dashboards.** Real-time BI dashboards that transform complex datasets into interactive visuals — maps, graphs, and tables — for targeted campaign planning, performance tracking, audience profiling, and media optimization. --- ### Soccer marketing URL: https://acmconnect.com/soccer-marketing/ Meta description: For over 15 years, AC&M Group has been connecting brands with soccer consumers through strategic campaigns that resonate with fans, players, families, coaches and clubs. **Tapping soccer's growing U.S. audiences.** For over 15 years, AC&M Group has been connecting brands with soccer consumers through strategic campaigns that resonate with fans, players, families, coaches, and clubs. We leverage extensive industry relationships and access to over 1,000 youth club partnerships, with expertise spanning professional clubs to grassroots. Services include research, strategic planning, creative, digital innovation, experiential marketing, and influencer programs. #### Strategy We develop marketing strategies leveraging our deep understanding of the global soccer landscape and unmatched soccer-consumer insights, combining creativity, data analytics, and industry expertise. #### Creative Our soccer campaigns and content are authentic and engaging because we understand the nuances and passions that drive fans, youth players, and families. #### Execution We leverage our relationships with influencers, celebrities, players, media partners, club owners, coaches, and organizations to execute soccer marketing plans that integrate seamlessly into the soccer culture. #### Measurement We measure soccer marketing programs with the same data-driven rigor as our other media work. #### Soccer marketing experience - **Clubs, leagues, tournaments and federations.** From U.S. market growth plans to fan development campaigns and commercial programs. - **Soccer endemic brands.** Launching innovative soccer product lines and orchestrating successful retail programs. - **Media.** Driving tune-in awareness, developing digital platforms and promotions, and leading influencer and social media programs in the soccer media industry. - **Sponsors.** Translating sponsorship investments into meaningful relationships with soccer consumers. --- ### U.S. market launch strategy URL: https://acmconnect.com/us-market-launch/ Meta description: At AC&M Group, we excel in crafting successful market entry strategies for international brands aiming to conquer the U.S. market. **Your FastPass to the U.S. market.** We craft successful market entry strategies for international brands aiming to conquer the U.S. market. Our approach is rooted in a keen insight into the U.S. consumer landscape and business culture. #### Market research and insights We extract actionable insights from consumer behavior, cultural trends, and competitive landscapes to develop strategies that are not just informed, but inspired by the dynamics defining your target market. #### Positioning and messaging We sculpt your brand's story to resonate with the American consumer and align it with U.S. market expectations. #### Channel selection We identify the most effective paths — e-commerce or retail — to place your product in front of the right eyes. #### Marketing campaign Dynamic campaigns combining digital innovation, strategic influencer collaborations, and targeted PR and paid media efforts to ignite interest from both buyers (sell-in) and consumers (sell-through). #### U.S. market launch expertise - **Retail.** Data analytics that show retailers how a focused launch plan drives more foot traffic and increases revenue. - **E-Commerce.** Tailored e-commerce strategies that boost online revenue. - **B2B.** Helping international clients understand and leverage U.S. business culture. - **Technology.** From SaaS startups to consumer apps and sports technology, we localize messaging and accelerate adoption. --- ### Digital innovation URL: https://acmconnect.com/digital-innovation/ Meta description: We build digital platforms that drive results. From high-performing websites to complex integrations, tailored solutions that connect brands with their audiences. **Transformative digital solutions for organizational growth.** We're not just about crafting stunning digital experiences; we're about creating moments that captivate and engage your audience at every level. #### Our approach We work closely with your marketing and IT teams to ensure the digital experiences we create resonate with your audience and drive meaningful engagement and conversion. #### What we offer - **Prototyping and ideation.** Crafting a tangible blueprint for your digital dreams. - **Website design and development.** Building aesthetic and functional digital homes for brands. - **Digital sweepstakes.** Engaging campaigns that boost customer interaction and loyalty. - **AR experiences.** Blending reality with enhanced, interactive visuals. - **Data analytics.** Mining insights to drive informed, strategic decisions. - **Data visualizations.** Translating complex data into intuitive, insightful visuals. - **Marketing automation.** Streamlining and personalizing the customer journey at every touchpoint. --- ## Section 3 — Industry expertise ### Construction and building materials URL: https://acmconnect.com/cultural-marketing/construction/ Meta description: We create meaningful and authentic cultural connections between brands and consumers. **We speak Pro.** With years of experience in the Construction and Building Materials sector, AC&M Group understands what drives success — paint to flooring, tools to drywall, and everything in between. We have partnered with top brands in the industry, including retailers, product manufacturers, and service providers. Our specialty lies in connecting brands with Hispanic professional contractors, a vital demographic for the growth and sustainability of the construction industry. #### Pro Contractors For two decades, AC&M Group has been uncovering insights to connect with professional contractors. Our specialty is Hispanic Pros, who constitute more than 50% of professional contractors across various industry segments, and up to 70% in certain areas. We have conducted extensive research with Hispanic Pros through focus groups, store intercepts, and immersive studies — spending months on the road with Hispanic contractors to understand their journey from crew members to crew leaders to business owners. AC&M Group is a founding member of the Hispanic Contractors Association of the Carolinas and serves as a board consultant for numerous Hispanic professional contractor groups. #### Pro Retailers AC&M has supported retailers like Sherwin-Williams, Lowe's, and LL Flooring in driving brand awareness, increasing store visits, boosting sales, and encouraging sign-ups for store loyalty programs targeting Pro consumers. Services include strategic planning, research, creative development, social media management, and grand opening support, plus competitive research like secret shopper programs and first-party quantitative and qualitative research. #### Pro Products We have helped manufacturers including CertainTeed (roofing), Purdy (paint supplies), National Gypsum (drywall), and power tool brands like Makita, Dewalt, and Stanley Black & Decker get their products into the hands of professional contractors. #### Pro Service We have developed numerous bilingual training programs and materials for Pros across various industry segments, including for Sherwin-Williams and CertainTeed, and crafted strategies and creative campaigns for brands and organizations like Builders Mutual and the Hispanic Contractors Association. --- ### Healthcare URL: https://acmconnect.com/cultural-marketing/healthcare/ Meta description: We create meaningful and authentic cultural connections between brands and consumers. **Your Partner in Healthcare.** We bring extensive expertise to clients in public health organizations, hospital systems, insurance companies, technology firms, and other healthcare-related entities. #### Mental Health We've developed and executed numerous campaigns to raise awareness, reduce stigma, and promote mental wellness among young people, including our multiple award-winning campaign for the NC Alliance of YMCAs, "Mental Health Has No Face." Strategies include educational content research and development, outreach programs, and supportive resources. #### Diabetes Our diabetes-focused campaign "Let Nothing Stop You" for Blue Cross NC empowered diabetic Blue Cross members with information to better manage their disease, improving outcomes and lowering healthcare costs. The campaign won multiple awards, and 92% of Blue Cross members found the information relevant and informative. #### Vaccines We've been at the forefront of promoting vaccines for COVID-19, the flu, and other preventable diseases. The North Carolina Department of Health and Human Services (NCDHHS) relied on AC&M to help get vaccine messaging out to all 100 counties across the state. #### Obesity and Weight Loss Our recent work with seca, a leader in Body Composition Measurement, has communicated the importance of new tools and technologies — including powerful anti-obesity medications (AOMs) — to improve patient care and outcomes. #### Hospital Systems Collaborations with hospital systems like Cone Health highlight our ability to enhance patient engagement, streamline communications, and improve overall healthcare delivery. #### Communicable Diseases We design and implement campaigns focused on prevention, early detection, and treatment for communicable diseases such as syphilis, working closely with healthcare providers and public health organizations. --- ## Section 4 — HubSpot Solutions Partner ### AC&M is now a Certified HubSpot Solutions Partner URL: https://acmconnect.com/acm-is-now-a-certified-hubspot-solutions-partner/ *Laying the foundation for AI-powered marketing.* At AC&M, we've spent two decades helping brands grow through cultural intelligence and digital innovation. Today, we're proud to announce that **AC&M is now a Certified HubSpot Solutions Partner** — a strategic step toward smarter, data-driven, and AI-ready marketing. #### Why this matters Becoming a Solutions Partner is more than just a badge — it's a commitment to helping our clients structure their operations for scalable, intelligent growth. The shift toward AI in marketing isn't about flashy tools, it's about foundations. You can't adopt intelligent agents, predictive analytics, or automation at scale without first ensuring that your data is clean, connected, and actionable. That's exactly where HubSpot comes in. #### What we help you do With HubSpot, we help you: - Set up a CRM that reflects your full sales and marketing funnel. - Automate key processes — email flows, deal creation, lead nurturing. - Build data pipelines connected to Looker Studio dashboards. - Score and segment leads using real-time behavior. - Create the foundation to integrate AI tools and agents responsibly and efficiently. This is how modern marketing gets done: connected systems, clear workflows, and measurable outcomes. #### Introducing Breeze AI: the fastest path to AI adoption HubSpot's Breeze AI brings the power of generative AI directly into daily marketing operations — without complex integrations or technical overhead. From auto-generating blog content and subject lines to optimizing workflows and personalizing campaigns. Breeze AI is: - The fastest and most accessible way to bring AI into your organization. - Context-aware — drawing from your CRM and content data to generate better outputs. - Built-in — it works seamlessly within the HubSpot tools you already use. As HubSpot Solutions Partners, we can help you activate Breeze AI strategically, aligning it with your existing funnel, tone of voice, and performance goals. #### Practice what you preach We don't just recommend HubSpot — we run our own campaigns on it. From inbound automation to reporting and task management, HubSpot powers our internal workflows and client operations alike. Now, as a certified partner, we can help you do the same. --- ### AI Is Already Here. The Question Is: Are You Ready? URL: https://acmconnect.com/ai-is-already-here-the-question-is-are-you-ready/ **Why becoming a HubSpot Solutions Partner was the smartest AI move we could make.** Artificial Intelligence is everywhere. Everyone's launching a new feature. Everyone's claiming AI-first. And while the noise keeps growing, here's a truth most won't tell you: AI won't save your business if your data is a mess. At AC&M, we didn't chase AI just because it's trending. We took a step back and asked: how do we help our clients actually prepare for what's next? The answer was structure, automation, integration, and the right foundation. That's why we became a Certified HubSpot Solutions Partner. #### The problem with the AI hype Everyone wants the benefits of AI: faster execution, smarter decisions, scalable growth. But here's what most companies have: - Leads are scattered across spreadsheets. - Sales notes in Slack. - Marketing data in silos. - No single source of truth. And then they try to "plug in" AI. Wrong order. AI doesn't work without clean, connected, centralized data. #### Why HubSpot HubSpot gives us what AI needs to actually work: - A single platform for marketing, sales, and service. - Structured CRM data that's actionable. - Automation and workflows already in place. - Real-time tracking and attribution. - Native tools for content, campaigns, pipelines, tickets, and now AI. We chose HubSpot because it's the operating system for modern, scalable growth. #### Meet Breeze AI: built-in, not bolted-on With the launch of Breeze AI, HubSpot takes things to the next level. This isn't a third-party plugin. It's deeply integrated AI across the tools you already use. **Breeze AI for Marketing.** Generate social posts, emails, ads, and CTAs. Optimize campaigns with real-time suggestions. A/B test content automatically. Powered by the Social Media and Content AI Agents. **Breeze AI for Sales.** Identify and prioritize leads. Draft personalized emails using CRM context. Suggest the next best step to move deals forward. Powered by the Prospecting AI Agent. **Breeze AI for Service.** Resolve tickets instantly. Recommend smart answers from the knowledge base. Scale support without scaling your team. Powered by the Customer Service and Knowledge Base AI Agents. #### Why this matters for your business Too many companies are rushing into AI without asking the hard questions. Is our CRM actually useful? Are our teams aligned on what matters? Do we have repeatable processes in place? Can we measure our funnel end-to-end? At AC&M, we help you fix that before you throw AI into the mix. Because when your systems are built right, Breeze AI doesn't just feel like magic — it delivers real results. #### A final word We're not a tool vendor. We're a strategy partner. We use HubSpot internally and we implement it for clients who want to grow with clarity and control. --- ### Web development for marketing and design agencies URL: https://acmconnect.com/web-development-for-marketing-design-agencies/ Meta description: At AC&M we have designed a solution to amplify your agency's Web and App Development capacity. Streamline your Web Development projects. **Streamline your web development projects.** We can help your agency excel through our development capacity. #### Common pain points we solve - Challenges in coordinating multiple vendors and freelancers. - Inconsistent project outcomes due to diverse execution standards. - Limited developer availability. - Insufficient technical support for the Accounts team. - Compromised quality due to rushed timelines. #### Why agencies partner with us - **Diverse experience.** A rich portfolio ranging from corporate sites to complex web applications. - **Custom-tailored solutions.** Customized to fit specific project requirements and objectives. - **Streamlined process.** Honed processes for efficiency and transparency from concept to launch. - **Excellent support.** Our professionals are available for meetings with both your team and clients. #### Projects we can help with - **Websites and web portals.** Responsive, high-performing sites and complex web portals. - **CMS integrations.** Custom themes, plugin development, and e-commerce solutions. - **Sweepstakes and surveys.** Custom, interactive experiences that capture data and insights. - **Custom applications.** From internal process enhancements to customer-facing applications. - **Site maintenance.** Updates, security, and new feature implementation. - **Technical consultancy.** Accurate project estimates to streamline your proposal process. - **Marketing automation.** Setup and optimization of HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp, and similar platforms. - **Data analytics and reporting.** Integrating and visualizing data from multiple sources. --- ## Section 5 — Programs and offers ### Ignite — the SMB Growth Engine URL: https://acmconnect.com/ignite/ Companion landing page: https://ignite.acmconnect.com/start **A high-impact growth program designed for small and mid-sized businesses, built by the same team that drives results for global brands.** #### Why we created Ignite AC&M was founded by entrepreneurs with one simple idea: harness the power of culture to help brands build authentic connections with consumers. We started small. Today, we work with some of the largest brands in the U.S. and globally. What hasn't changed is our obsession with growth. For over 20 years, we've helped major corporations scale. But not every company has the same resources or time. That's why we created Ignite: a one-time, limited-capacity program built specifically for small and mid-sized businesses ready to grow. This isn't just another service. It's a chance to tap into everything we've learned about lead generation, multi-channel campaigns, HubSpot automation, SEO, real-time reporting — and to leverage the tools and systems we use to power some of the biggest names in the market. All packaged into an agile solution with clear pricing and measurable results. #### What's inside the Ignite program - Lead generation across Google, Meta, and LinkedIn. - HubSpot automation and real-time reporting. - SEO and landing pages designed to convert. #### How it works (from ignite.acmconnect.com/start) Ignite runs in 90-day growth cycles, using the OKR (Objectives and Key Results) framework. Clients define business goals; AC&M aligns media, content, and technology to deliver against them. Cadence: bi-weekly check-ins, monthly performance reports, real-time dashboards, quarterly strategy reviews. #### Plans - **Lite.** 1 channel (Google or Meta). 1 landing page per quarter. HubSpot CRM (Basic). Reporting via dashboard plus email. - **Growth.** 2 channels (Google and Meta). 3 landing pages per quarter. CRM with A/B testing enabled. Reporting via insights and dashboard. - **Premier.** 3 channels. 5 landing pages per quarter. CRM with advanced workflows. Reporting via Loom video recaps. - **Enterprise.** Custom channels. Custom landing pages. CRM with full integration. Custom BI reports. --- ## Section 6 — Clients ### Current and past clients URL: https://acmconnect.com/current-and-past-clients/ At AC&M Group, we take immense pride in the clients we've had the privilege to serve and partner with over the years. From globally recognized brands to local nonprofits and government organizations, our diverse client roster reflects our adaptability and expertise across a wide range of industries. Public client roster includes: - Charly (https://www.charly.com/en/us/home) - Rayados de Monterrey (https://rayados.com/es) - Mecklenburg County, NC (https://www.mecknc.gov/) - SECAM/BCA (https://secambca.com/) - 10Ball Cocktails (https://10ballcocktails.com/) - YMCA (https://www.ymca.org/) Other named brands referenced across the site and press releases: Coca-Cola, Sherwin-Williams, Blue Cross Blue Shield of NC, Telemundo, Bojangles, Lowe's, LL Flooring, Colgate-Palmolive, Verizon, American Airlines, Clamato, Stanley Black & Decker, Makita, Dewalt, Purdy, CertainTeed, National Gypsum, Builders Mutual, Cone Health, North Carolina DHHS, NC Alliance of YMCAs, seca, and Hispanic Contractors Association of the Carolinas. --- ## Section 7 — News and insights ### News and insights hub URL: https://acmconnect.com/news-and-insights/ A space where innovation meets expertise — the latest company updates, emerging trends, and industry insights, with curated resources and thought-leadership articles. Featured posts include the HubSpot Solutions Partner announcement, the Monterrey office expansion, and the Axlot acquisition. --- ### AC&M Group acquires Axlot, uniting authentic cultural insight and digital innovation URL: https://acmconnect.com/acm-group-acquires-axlot-uniting-authentic-cultural-insight-and-digital-innovation/ *Leading multicultural marketing agency strengthens its competitive position with increased martech offerings.* CHARLOTTE, N.C. — AC&M Group announced the acquisition of Argentina-based Axlot, a digital innovator specializing in web development, digital advertising, analytics, and digital innovation. For twenty years, AC&M Group has leveraged cultural insights anchored in market intelligence and data analytics to create and execute multicultural marketing strategies. The minority-owned certified business — founded by two engineers — has worked with clients such as Coca-Cola, Sherwin-Williams, Blue Cross Blue Shield of NC, Telemundo, and Bojangles. The acquisition strategically expands AC&M Group's digital and tech capabilities — web and app development, interactive experiences, programmatic media planning and buying, and marketing automation. AC&M Group had an established partnership with Axlot for more than eight years before acquiring the company. The deal allows the agency to offer a more integrated and comprehensive suite of services and creates valuable opportunities for innovative Argentinian talent to accelerate their careers in the U.S. digital marketing and advertising industry. Quote from Jaime Cardenas, co-founder and CEO of AC&M Group: "Multicultural marketing efforts must go beyond race and ethnicity and address the culture of shared values, ideas and lived experiences within diverse communities. For two decades, AC&M Group has been at the forefront of crafting campaigns that authentically connect brands with diverse audiences. The acquisition of Axlot represents a pivotal moment in our journey, significantly enhancing our digital and technological capabilities." --- ### AC&M Group expands global presence with new office in Monterrey, Mexico URL: https://acmconnect.com/acm-group-expands-global-presence-with-new-office-in-monterrey-mexico/ *Charlotte-based cultural marketing agency announces international expansion.* Charlotte, North Carolina — January 7, 2025 — AC&M Group announced the opening of its new office in Monterrey, Mexico. Located in the prestigious Punto Valle in San Pedro Garza García, Nuevo León, this expansion marks a significant milestone in the agency's growth and commitment to serving its clients with unparalleled expertise and innovative solutions. This new office is AC&M Group's second international location, following the addition of a digital team in La Plata, Argentina, in 2023. Quote from Jaime Cardenas, co-founder and CEO: "Opening an office in Monterrey is a natural progression for AC&M Group as we are already helping several Mexican companies with their U.S. market expansion strategies, and we continue to expand our footprint. Monterrey's dynamic business landscape and exceptional talent make it an ideal location for us to better serve our clients and drive innovative marketing solutions." For over two decades, AC&M Group has been at the forefront of multicultural marketing, leveraging cultural insights and data analytics to create impactful campaigns for clients such as National Gypsum, Sherwin-Williams, and Rayados de Monterrey. --- ## About this file This `llms-full.txt` file is maintained by AC&M Group at https://acmconnect.com/llms-full.txt. It is intended for AI assistants and language models. The curated index lives at https://acmconnect.com/llms.txt. Both files are referenced from `robots.txt` via a `Sitemap:` directive and coexist alongside the standard XML sitemap at https://acmconnect.com/sitemap_index.xml. For business inquiries, contact info@acmconnect.com or visit https://acmconnect.com/contact/.