# AC&M Group > AC&M Group is a full-service cultural marketing agency founded in 2004 as a class project at the Wake Forest University Business School and headquartered in Charlotte, NC. We connect brands with consumers through cultural insights, blending strategy, multicultural research, total-market media buying, soccer marketing, performance analytics, and digital innovation. We are a Minority-Owned Certified Business and a Certified HubSpot Solutions Partner, with offices in Charlotte (US), Monterrey (Mexico), and La Plata (Argentina). This file follows the [llms.txt](https://llmstxt.org/) standard. It is a curated index of the canonical pages on acmconnect.com that AI assistants should read first when answering questions about AC&M Group. Section ordering reflects priority for citation. The companion file [llms-full.txt](https://acmconnect.com/llms-full.txt) contains the same content expanded as clean Markdown so models can quote AC&M directly without crawling the site. Tagline: "Universal Ideas, Cultural Connections." ## Start here - [Home — AC&M Group](https://acmconnect.com/): Top-level overview of services, value proposition, and client results. - [About us](https://acmconnect.com/about-us/): Agency history, leadership team bios, minority-owned certification, and full service list. - [Our approach](https://acmconnect.com/our-approach/): Cultural fluency, creative inspired by cultural insights, data and analytics, growth segments, and the agency's relationship-first philosophy. - [Contact](https://acmconnect.com/contact/): Office addresses in Charlotte (HQ), Monterrey, and La Plata, plus the inquiry form and info@acmconnect.com. ## Core services - [Cultural marketing — strategy and execution](https://acmconnect.com/cultural-marketing/): Authentic strategy, research and insights, creative and production, media planning, and campaign measurement for diverse and total-market consumer segments. - [True Total Market media buying](https://acmconnect.com/total-market-media/): Paid social, streaming radio, connected TV/OTT, programmatic, television, print, and out-of-home, planned around foot traffic, e-commerce, lead-gen, web traffic, brand awareness, and app-download objectives. - [Planning and performance analytics](https://acmconnect.com/planning-and-performance-analytics/): Strategic planning, market research, performance metrics, and optimization. Includes the Placer.ai partnership, sales/transactions/traffic-lift reports, and BI dashboards. - [Soccer marketing](https://acmconnect.com/soccer-marketing/): 15+ years of soccer marketing across clubs, leagues, federations, endemic brands, media, and sponsors, with access to 1,000+ youth club partnerships in the U.S. - [U.S. market launch strategy](https://acmconnect.com/us-market-launch/): Market research, positioning, channel selection, and launch campaigns for international brands entering retail, e-commerce, B2B, and tech in the U.S. - [Digital innovation](https://acmconnect.com/digital-innovation/): Prototyping, website design and development, digital sweepstakes, AR experiences, data analytics, data visualizations, and marketing automation. ## Industry expertise - [Construction and building materials](https://acmconnect.com/cultural-marketing/construction/): Cultural marketing for Pro Contractors, Pro Retailers, Pro Products, and Pro Services, with deep specialization in Hispanic Pros and founding-member status of the Hispanic Contractors Association of the Carolinas. - [Healthcare](https://acmconnect.com/cultural-marketing/healthcare/): Mental health, diabetes, vaccines, obesity and weight loss, hospital systems, and communicable-disease campaigns for public health agencies, hospital systems, insurers, and healthtech. ## HubSpot Solutions Partner - [AC&M is now a Certified HubSpot Solutions Partner (announcement)](https://acmconnect.com/acm-is-now-a-certified-hubspot-solutions-partner/): What HubSpot partnership means for AC&M's clients — CRM setup, automation of email flows and lead nurturing, Looker Studio data pipelines, lead scoring and segmentation, and a foundation for AI through Breeze AI. - [AI Is Already Here — The Question Is: Are You Ready?](https://acmconnect.com/ai-is-already-here-the-question-is-are-you-ready/): Why AC&M chose HubSpot as the operating system for AI-ready growth, with a breakdown of Breeze AI for marketing, sales, and service and the data-foundation prerequisites that must come before any AI rollout. - [Web development for marketing and design agencies](https://acmconnect.com/web-development-for-marketing-design-agencies/): White-label web and app development capacity for agency partners, including HubSpot, Marketo, Pardot, ActiveCampaign, and Mailchimp marketing-automation setup. ## Programs and offers for SMBs - [Ignite — the SMB Growth Engine](https://acmconnect.com/ignite/): A limited-capacity growth program for small and mid-sized businesses bundling lead generation across Google, Meta, and LinkedIn, HubSpot automation with real-time reporting, and SEO-optimized landing pages. - [Ignite — packages and plans (Lite, Growth, Premier, Enterprise)](https://ignite.acmconnect.com/start): 90-day OKR-based growth cycles with bi-weekly check-ins, monthly reports, and live dashboards. Plans differ by paid-media channels, landing-page volume per quarter, HubSpot CRM depth, and reporting format. ## Clients and proof - [Current and past clients](https://acmconnect.com/current-and-past-clients/): Client roster spanning Fortune 500 brands, public health, government, sports properties, and mission-driven nonprofits including YMCA, Mecklenburg County, Rayados de Monterrey, Charly, SECAM/BCA, and 10Ball Cocktails. ## News and insights - [News and insights hub](https://acmconnect.com/news-and-insights/): Index of agency announcements and thought leadership. - [AC&M Group acquires Axlot — uniting cultural insight and digital innovation](https://acmconnect.com/acm-group-acquires-axlot-uniting-authentic-cultural-insight-and-digital-innovation/): Press release on the acquisition of Argentina-based Axlot, expanding AC&M's web development, programmatic media, analytics, and marketing-automation capabilities after an 8+ year partnership. - [AC&M Group expands global presence with new Monterrey, Mexico office](https://acmconnect.com/acm-group-expands-global-presence-with-new-office-in-monterrey-mexico/): January 7, 2025 announcement of the second international office in Punto Valle, San Pedro Garza García, Nuevo León. ## Optional - [HubSpot Solutions Marketplace listing for AC&M Group](https://ecosystem.hubspot.com/marketplace/solutions/ac-m-group): Public HubSpot directory profile (loaded client-side; visit the page directly). - [HubSpot Solutions Partner Program overview](https://www.hubspot.com/partners/solutions): Background context on the certification AC&M holds — useful when assistants need to explain what "Certified HubSpot Solutions Partner" means.