Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? Yes, […]

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Labor Day celebrates the workforce throughout the nation, which also means celebrating the nation’s increasing multicultural workforce. Companies that embrace a multicultural workforce gain a competitive advantage, tend to do better overall in generating innovative ideas, and providing spectacular customer service in their respective industries. A Change in the Workforce It is no surprise that […]

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