According to statistics, in 2015, video marketing became one of the most popular and effective ways for brands to reach their audiences. If your brand sells merchandise, comScore reports that 64% of consumers are more likely to buy a product after watching a video about it.
That’s why it is more important than ever for brands to consider their audiences who are increasingly engaging with video content.
That being said, we were thrilled when long time client World Soccer Shop, who we have worked with on numerous projects, wanted to get in on the action. Along with quality images WSS uses for catalogues, online and social, they wanted a new visual way to tell their story.
Our creative team took charge during one of the most recent lifestyle photo shoots and was able to provide a behind-the-scenes look that gives fans a fresh way to experience the latest jerseys and gear.
“Overall, this was a great project to work on and I couldn’t be happier with the final results,” stated Art Director, Walker Corl. “These types of projects are a great way to showcase the talent and capabilities of our team, as well as giving soccer fans an exciting way to visualize their favorite products.”
As you have seen, video is an important tool in the marketing field by providing an engaging way to tell your brand’s visual story that can be used across multiple platforms. If you are not incorporating into your marketing, you are falling behind.
Our team is in charge of every step of the process in-house by using all of the full-service resources at our disposal. That includes model recruitment, to location scouting and post-editing. If your brand is looking to dive into the world of video marketing, AC&M has the experience and full capability to provide your brand with innovative ways to reach your audience.