Over three years in the making. AC&M Group is proud to be a part of Levine Museum’s most ambitious project to date: ¡NUEVOlution! Latinos and the New South.
It was back in 2012 when Levine Museum contacted our Director of Brand Integration, Pacino Mancillas, and invited him to become a part of their new initiative.
“Whatever you need, I’ll be there,” said Pacino, excited to collaborate with the museum on such a heartfelt project. The exhibit ¡NUEVOlution! Latinos and the New South shows how Latinos are shaping the South and how the South is shaping Latinos. It opened this past weekend to a large audience, including media, families and artists. But way before the exhibit opened to the public, before the stories were compiled and the vibrant panels were up on the walls, AC&M worked with Levine Museum to make it happen.
“We quickly understood the magnitude of the project and the importance it would have on our community, so we committed 100% to it.” said Pacino.
AC&M worked closely with the historians and curators from the beginning. The agency helped during the research phase, creative development, and even trans-adapted the entire exhibit for the Latino community. Pacino and the agency also arranged live remotes on the Spanish radio stations and helped push the social media strategy to reach more people in the community.
“We are big fans of Levine Museum, and wanted to do anything that was in our power to make this exhibit an impossible one to miss.” – Pacino Mancillas, Dir. of Brand Integration
…and it was! The Preview Party on Friday, Sept. 25 and the Community Day on Sunday were a huge success, receiving great reviews from visitors.
As a multicultural marketing agency, it was great to help with this project, as well as promote multi-cultural acceptance in our city. If you’re in the Charlotte area, we invite you to visit and enjoy ¡NUEVOlution! Latinos and the New South.
Pacino currently serves on the Board of Directors of Levine Museum, as the Chair for the Latino New South Task Force.
¡NUEVOlution! Latinos and the New South was created by Levine Museum, in collaboration with Atlanta History Center and Birmingham Civil Rights Institute.