“Let Nothing Stop You” Campaign recognized by key marketing and communications awards
We teamed up with Blue Cross and Blue Shield of North Carolina (Blue Cross NC) to help Hispanic and African-American diabetics in North Carolina control their diabetes.
Diabetes is a complex condition. The severity of its symptoms and complications depends highly on how well you manage the condition. Awareness and education are key. Blue Cross NC and AC&M Group launched an integrated cultural marketing campaign to empower minorities in North Carolina to manage their diabetes and combat the disease with information and tools, including a bicultural microsite. The campaign was awarded Silver in the Health Promotion category of the 34th Annual Healthcare Advertising Awards. It also won the Crown Award in PRSA Charlotte’s QCPR Awards, and Platinum in Integrated Marketing, Platinum in Microsite, and Gold in Educational Videos in the 2017 MARCOM Awards. Additionally, the campaign was named finalists in the HPRA Bravo Awards.
Did you know that 2 in 5 U.S. adults are expected to develop diabetes during their lifetime?
According to the Centers for Disease Control and Prevention (CDC), without major changes, as many as one in three U.S. adults could have diabetes by 2050. This outlook leaves North Carolina residents even more vulnerable; 30 out of 100 NC counties are located in what’s known as the “diabetes belt”. Research showed there was an opportunity to better educate diabetics about how to enjoy certain things in life while managing their condition, especially Hispanics and African-Americans since they have an even greater risk of developing the disease.