With the 2014 Holiday season almost here, Offerpop (a popular marketing platform that allows brands to create consumer engagement products) has released some interesting research. Below, you will find the full infographic, but here are some key takeaways:
- Facebook Media buys are still the preferred options for marketers. We have to agree, the ROI we have seen is superior to competing options.
- Spending on Social Media advertising is expected to rise, a testament to how powerful and effective such campaigns can be. We have seen great results for our clients, so we will be contributing to this trend.
- I like to see that most marketers understand the importance of doing a good job on Instagram. Not everybody quite gets it, but at least they know its important! I don’t know how more people are not putting it up there along with Facebook and Twitter for their strategies… and Pinterest and/or Youtube if your content is right.
- I get that their advertising/content promotion capabilities are still a mystery, but how are marketers sleeping on Snapchat?