Digital marketing is no longer about simply having a presence online or occasionally promoting products for e-commerce. Consumers prefer companies they perceive as authentic. Social media is the perfect tool to promote authenticity while connecting with targeted audiences. Here are some tips for building engagement through...

This year’s American Advertising Awards in Charlotte, formerly the ADDYs and the advertising industry’s largest competition, has recognized our recent initiatives for Bojangles’, which features a series of telenovela style videos. TeleBOvela: El Sabor de la Pasión adds passion and suspense to the lives of Bojangles’ savory...