Carolina Raptor Center Leverages Digital Platforms to Engage Consumers

Integrity. Collaboration. Innovation.  These are the core principles for our client, Carolina Raptor Center (CRC). The purpose of this organization is to educate people about the environment, the importance of conversation, and the protection and rehabilitation of raptors. Due to COVID-19, the CRC and other arts and culture organizations are unable to reach their audiences because of the halt in operations. Our client has done a great job of transforming their methods to keep their audience engaged. Let’s explore CRC’s inspirational approaches.

Avian Home Adventures

Because of the pandemic causing everyone to stay home, it is difficult to find things to do that will keep your interest. Families are driven to discover new activities that will intrigue their kids as well as educate them. Carolina Raptor Center has created daily bird activities for families called Avian Home Adventures. These activities include Facebook Live events that are held daily at 11 am. The videos provide a great opportunity for viewers to connect with the experts and learn about Raptors from the center.

Learning About Owls!

CRC curator, Kristin, shares all about owl eyes and ears!

Posted by Carolina Raptor Center on Saturday, April 25, 2020

Another activity included in the Avian Home Adventures is the STEM Adventure Sheets. These two-page documents incorporate fun facts about particular raptors. Included on the last page are fun activities for kids to do after learning about the specific birds.

Earth Day with EarthOptimismCLT

Earth Optimism CLT is an initiative by the Smithsonian Institution brought to Charlotte by Carolina Raptor Center. It began as an in-person event hosted by UNC Charlotte and seven Charlotte area environmental organizations and had to quickly adapt to digital operations due to COVID-19. Last week the Earth Optimism CLT team hosted a broadcasted event to celebrate the 50th anniversary of Earth Day.

The purpose of this event is to consider a number of local solutions for combating climate change. There were many organizations in attendance who presented their solutions such as EcoAmerica, Sustain Charlotte, Trees Charlotte, Catawba Riverkeeper, and more. The turnout of the virtual event was outstanding with almost 100 participants. An additional 140 more have viewed the presentation on YouTube.

Carolina Raptor Center was one of the many organizations that presented at the virtual event. They recorded a message that talked about how to care for baby birds. The center’s representative taught us the stages of baby birds and what to do when encountering them. They also mentioned how to make a replacement nest out of household items if a bird’s nest was previously destroyed. This event can be found on Earth Optimism CLT’s website and YouTube.

Overall, the center has made tremendous efforts to keep people engaged while dealing with the global event. They have creatively made use of digital platforms for their audience. We are proud of Carolina Raptor Center’s hard work and dedication to their education and inspiration principles.

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Mahogany Darnell

Assistant Account Executive, Multicultural