13 Nov World Soccer Shop Debuts “The Collector Series”
New campaign showcases passionate fans and the longstanding tradition of jersey collecting
How many jerseys do you have in your collection?
The Collector Series by World Soccer Shop highlights the stories of those who have continued the time-honored practice of jersey collecting. Their collections tell the story of family, community, and pride in the clubs they support.
Over the past few months, our team had the privilege of working with World Soccer Shop to tell the stories of four passionate fans and their ever-growing soccer jersey collections. We had a blast interviewing and getting to know them, learning about their passion and influence. Our team created feature stories for each of the selected fans, we hope you enjoy learning about each of them.
Let’s meet The Collectors: Melissa Ortiz, a former member of the Women’s Columbian National team and the 2016 Olympic team, Alberto Polanco, Darren Spruill, and Donald Wine American Outlaws Board Member.
Producing videos for the series helped capture the essence and personality of each collection, showcasing each collector’s unique history, individuality, and dedication to collecting. For The Collectors, it serves as a cherished pastime and tradition in their lives. All four have formed friendships from their collection, some even molding their passion into their professional careers or family life. For these fans, soccer jerseys are not just something to wear, but an identity that links them to something greater.
“The Collector Series was something we were excited to see come to life. We are incredibly grateful to World Soccer Shop for their medium to tell these stories,” said Steve Marques, Sports Accounts Supervisor at AC&M Group. “The fans we worked with had such a unique passion and it was an incredible opportunity to help produce this campaign.”
For this campaign, our team developed the brand ID, and produced the photo and video content for the participants and the final fan features. Also, we coordinated with World Soccer Shop influencers to further promote the campaign and encourage others to start their own collection.
The Collector Series can be viewed on Soccer365.com