In the past, companies large and small could produce social media content that would reach a broad audience without having to pay a dime. But since the company has gone public, Facebook has had to up the ante to show shareholders increasing streams of revenue....
There has long been debate surrounding how valuable Facebook fans really are when it comes to increasing sales, customer loyalty, and appealing to new customers. This study of a grocery store chain's Facebook engagement gives us greater insights....
New social media network Ello has made a big splash in the past couple of weeks, with its founder Paul Budnitz claiming that they are receiving thousands of requests per hour to join. But will it become a serious rival to Facebook? Ello has been dubbed...
With the 2014 Holiday season almost here, Offerpop (a popular marketing platform that allows brands to create consumer engagement products) has released some interesting research. Below, you will find the full infographic, but here are some key takeaways....
The Vocus-Cision merger portends great things for PR and social media professionals; namely, showing ROI to clients. ...
