After months of careful planning, blogger recruitment, video development, public relations, and event logistics, we finally helped show off the ‘fabulosity’ that is distinctly Family Dollar!
Last year, we helped Family Dollar put on a Charlotte-based showcase of African-American beauty products available at Family Dollar to help women become “fabulous” for less.
This year, Family Dollar wanted to take it to the next level by holding the event in New York City.
This required bringing in the big guns. We carefully selected a group of NY-based bloggers, celebrities, and suppliers to attend the event, and we are happy to announce it was a smashing success!
The event was covered by 18 leading African-American media outlets, including Uptown, Ebony, the Tom Joyner Show, and many more.
Check out our Top 15 Family Dollar Fabulous Highlights:
1) Creating this graphic video to kick off Family Dollar Fabulous promotions
2) Gathering together our team of 14 Family Dollar Fabulous bloggers
3) Having actress Vanessa Williams as our Fabulous spokeswoman for the second year in a row
4) The countdown to Fabulous with promotions, sweepstakes, and more
5) Giving away great prizes to Fabulous winners of our many promotional contests
6) Securing media coverage in key media outlets across print, radio, and TV 7) Feeling the love on social media with all the #FamilyDollarFABNYC shoutouts 8) Sending Brian Cockman, our Sr. VP of PR, to work hand-in-hand with Family Dollar’s Stephanie Rance and spokeswoman Vanessa Williams 9) Giving our Fabulous bloggers a private VIP shopping experience at Family Dollar 10) Having the event at the beautiful Hilton Hotel in the heart of Midtown 11) Supplier sessions where our Bloggers got to interact with top brands and beauty experts like Johnny Wright (pictured right) 12) Henna tattoos and belly dancing lessons? Anything’s possible when you’re Fabulous! 13) Just be….Creative! Our creative team made this video to promote Family Dollar’s new fashion line [vimeo width=”600″ height=”420″]https://vimeo.com/109614820[/vimeo] 14) Just be…Wowed! The ‘Just Be…’ line is unveiled on the Fabulous runway
15) Having fun just being Family Dollar Fabulous!
Hope this gave you a taste of what Family Dollar Fabulous was all about!
Stay tuned for more!