05 Dec Black Friday Boasts Boost in Online Sales
The turkey was stuffed, the potatoes were mashed, the pie was warm, and your family was…online shopping?
That’s right, if you’re like the millions of Americans who took advantage of last weekend’s sales, you probably put off your Thanksgiving meal for a just a little longer to make sure you were the first to get that 60″ TV for 75% off.
Big-name retailers like Amazon kick started the season’s sales by midday on Thursday, and the decision seemed to pay off, garnering a 25.9% year-over-year growth according to ChannelAdvisor.
However, despite several retailers’ choice to jump start the shopping on Thursday, Black Friday and Cyber Monday still proved to reel in higher traffic and, most importantly, higher profits.
But it doesn’t stop there, Black Friday trends are showing that more and more shoppers are opting for online sales, ditching the traditional in-store route. In turn, this has lead to a 7% decline of in-store sales as the National Retail Federation reports.
After all, who wants to spend the entire day waiting in line and braving the crowds when you can easily browse all your holiday needs from the comfort of your couch?
What’s more, not all online shopping proves to be the same for today’s consumers. Black Friday mobile sales accounted for about 26.1% of all online sales, showing an increase of 24.7% compared to last year.
IBM breaks down mobile trends even further, adding that smartphone users were more likely to browse, while tablet users tended to actually make a purchase; iOS users generated more than double the amount of online traffic compared to Android users (31.8% versus 14.5%, respectively).
Consumer habits and trends can change, but if the numbers are any indication, Black Friday and Cyber Monday are having no trouble adjusting and evolving to their shoppers’ needs. The deals may only last one weekend out of the year, but online shopping is here to stay.