16 Feb Allstate Passback
Posted at 19:51h in 0 Comments
We worked with SOCCER.COM and the U.S. Soccer Foundation o establish a partnership with Allstate, making them the official partner of the Passback program.
The Passback program collects and redistributes soccer equipment to children in underserved communities, and as part of the partnership agreement, our team worked with all parties to accomplish the following:
- Plan and execute 15 different Passback events
- Collect 1,326 items through equipment donations
- Donate $40,000 worth of product on behalf of Allstate
- Promote the program through SOCCER.COM’s media outlets
Paid Social Support
In addition, AC&M Group executed a paid social campaign for the Foundation to increase awareness about the program and encourage attendance around Allstate & Passback donation events. The campaign resulted in 1 million impressions and 8900 thousand post engagements from the paid social support.
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