We worked with SOCCER.COM and the U.S. Soccer Foundation o establish a partnership with Allstate, making them the official partner of the Passback program.

The Passback program collects and redistributes soccer equipment to children in underserved communities, and as part of the partnership agreement, our team worked with all parties to accomplish the following:

Paid Social Support

In addition, AC&M Group executed a paid social campaign for the Foundation to increase awareness about the program and encourage attendance around Allstate & Passback donation events. The campaign resulted in 1 million impressions and 8900 thousand post engagements from the paid social support.

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