Sherwin Williams donate your color campaign

Donate Your Color for A Good Cause with Sherwin-Williams

Sherwin-Williams Converts Digital Color into Fresh Coats of Paint for a Good Cause

Calling all color enthusiasts! Starting today, our client, Sherwin-Williams, is issuing a challenge to easily and temporarily remove color from social media photos, web browsers and personal websites. It is all part of an effort to showcase the impact color has in our lives and to get DIYers ready for National Painting Week later this month. But wait, there’s more: Sherwin-Williams will turn all digital color “donations” into fresh coats of paint for deserving community organizations during National Painting Week, May 19-29 and throughout the year.

“Sometimes, we don’t appreciate something until it’s gone, and that applies to color as well,” said Ellen Moreau, senior vice president, marketing communications at Sherwin-Williams. “For several years now, Sherwin-Williams has been celebrating the benefit of a fresh coat of paint with National Painting Week. This year, we’re inviting our fans to get involved in a new way, and for a good cause, as we illustrate the role color plays in our communities, homes and everyday lives.”

How it works
Visitors to will have three options for donating:
1. giving the color from a photo that can be easily shared on their social media channels;
2. searching the internet in black and white with a Chrome browser extension; or,
3. turning a personal website into black and white with an easy-to-use application.

Depending on the option a user chooses, Sherwin-Williams will donate between 500 and 5,000 square feet of paint.

How much is a square foot of color? It’s about this much:
Donate Your Color

Or think about it like this: a gallon of paint covers about 400 square feet. We’ve donated the color from our AC&M Group website and in turn have donated 5,000 square feet of paint.  You can, too. Donate your digital color today to help donate paint to your local community on

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Natalia Flores

Accredited PR Pro specialized in multicultural markets | Argentina-native & Miami-raised living la vida loca in the Queen City |Runs in tutus and tiaras | iTri | Chocoholic