Universal Ideas, 

Cultural Connections™

A Mechanical Engineer from ITESM turned marketer after earning his MBA from Wake Forest University. He is passionate about finding actionable insights in complex data. A pioneer in using digital and social media to efficiently reach multicultural audiences developing campaigns with strategic focus, ensuring insight-driven planning, meticulous execution, and continuous optimization to meet client goals.

A talented marketing professional with 20+ years of experience leading creative, strategic and results-based marketing solutions. She has a deep passion for multicultural audiences understanding the importance they have as individual segments, and as part of the ever-evolving “total market”. She has led marketing initiatives for Fortune 500 Clients including Sherwin-Williams, Colgate-Palmolive, Lowe’s and Verizon, and has extensive experience in the public sector as well.

Alfredo co-founded AC&M Group as part of a class project while earning his MBA at Wake Forest University . He is an Industrial Engineer from ITESM Mexico with an MBA from Wake Forest University. In his role as strategic advisor, Alfredo brings a unique business and entrepreneurial perspective to AC&M Group’s projects

A cultural anthropologist with over 25 years of experience, Pacino is an expert in connecting brands with consumers using cultural insights. He has facilitated success for 500 Fortune brands in connecting with diverse consumer segments. His client portfolio includes major names like American Airlines, Clamato, Lowe’s, Coca-Cola, Sherwin Williams, and Stanley Black & Decker, among others. Pacino has also leveraged his expertise to guide Mexican brands in effectively penetrating and thriving within the U.S. market.

Prior to joining AC&M, launched Kelme into the U.S. market and led the Hispanic marketing initiative for Soccer.com. With 20+ years of experience, he is trusted and respected amongst most key players in the U.S. soccer industry and has helped AC&M Group’s clients implement some of the most creative media integrations in the industry.

A marketing professional with proven results at Fortune 500 companies and 20+ years of experience in strategic planning, research, segmented marketing, and brand & product management.

A background in Industrial Design and 14+ years of advertising experience, combined with creative and critical thinking, and management and entrepreneurial skills, drive effective solutions for client challenges.

With over 15 years of experience in web and mobile development, Lautaro combines great attention to detail with expertise and reliability in all his projects. His career includes leading innovative digital projects for clients like Telemundo, Rimmel London, and Disney. As the Digital Innovation Director, he blends marketing with technology to drive results.

This Dartmouth graduate is an avid international traveler, and his natural curiosity of people and places has only helped enhance his skills as a media director for clients tasked with reaching diverse audiences. He is a team leader effective at developing and sharing insights for both large-scale national clients, as well as local and regional enterprises.

Over 15 years of experience in developing multicultural integrated marketing communications campaigns for large and small corporations in the U.S. and South America.

Designs elements for digital campaigns, print materials, as well as packaging, alongside a passion for soccer and music.

Studies in Account Planning, Creativity, Art Direction, Branding, Brand Strategy Management, Web Design and Graphic Design. Creates fresh and exciting content for brands through a curiosity for new trends.

Software engineer with 15 years of experience in web development. Participated in dozen of projects in all the stages, from gathering requirements to production release.

A graduate of Public Relations and international studies from UNC Charlotte, raised in Boston, with parents from Chile and Brazil. Her deeply rooted multicultural insights combined with her expertise and language abilities add an invaluable asset to the agency.

A graduate of Public Relations from UNC Charlotte and a passion for developing digital and social media initiatives. He provides excellent communication and creative skills along with an energetic attitude every day to the office and our clients.

Professional with mora than a decade in client-facing roles and five years specializing in software development, he drive results with a focus on excellence. His primary goal is to build transparent client relationships to ensure give a quality software products to help their business to grow faster & better.

A MBA graduate from the UNC Wilmington and UNC Chapel Hill Alum, who has extensive operations management experience from companies leading the e-commerce industry. Has a passion for improving collaboration by systematically removing barriers that provides invaluable support to the agency.

Business Administration graduate from NC State specializing in Human Resource Management. Passionate about developing the balance of people with business operations. Brings a fresh perspective and a commitment to fostering a positive workplace to the forefront of our multicultural media agency.

Holding a Bachelor’s degree in Fashion Design with a background in Business Administration, she serves as the site manager in Argentina, ensuring that each team member is equipped with the necessary resources to achieve and sustain excellence. Additionally, she uses her design expertise to assist in various web optimization tasks, verifying that the websites are fully prepared for launch.

This UNC-Chapel Hill graduate sees value in operations, planning, organizing, and making brands better with her perceptive eye and communication skills. Her initial passion for sports has allowed her to use her diverse perspective in the multicultural marketing branch to generate fresh ideas to achieve project objectives.

Communications Mass Media graduate with a minor in International Studies from UNC Charlotte with a passion for project management and e-commerce. Her attention to detail and organizational skills guarantee positive results from concept through execution. Her diverse professional background and travel experiences have fueled her creative thinking.

Visual Communications graduate with minors in Fine Art and Digital Media from Collins College of Design & Technology. A South Carolina native, Saudia specializes in branding, marketing, art direction, photography and graphic design. With 15+ years of experience in the design industry, she is a multifaceted artist and has a profound understanding of visual language. Her passion for color theory and psychology has made her work over the years not only visually striking, but emotionally resonant.

With over 15 years of experience as a Web Graphic Designer, my commitment lies in delivering innovative and highly effective solutions that exceed the expectations and needs of my clients. My approach is centered around thoroughly understanding their goals and requirements, thereby designing digital experiences that stand out for their creativity and functionality.

Over 14 years implementing innovative strategies, fostering new business development and growth opportunities among partners between USA, Latin America and Germany.

Holding a Bachelor’s degree in International Trade and Business, Perla has a fervent curiosity for exploring foreign cultures and languages. She enjoys the opportunity to engage with individuals from diverse backgrounds, fostering meaningful connections across borders. Her passion lies in building relationships and driving value through strategic thinking.

He builds digital campaigns across diferents social platforms, search engines, websites, streaming radios, connected TVs and digital banners out of home. He combines marketing expertise with market trends and data analysis to achieve set objectives

Francisco brings over a decade of full-stack development expertise, specializing in front-end design and scripting. Leading technology teams to deliver innovative solutions. When he’s not in tech mode, Francisco is all about spending quality time with his daughter.

A passionate technical leader, focused on fostering collaboration and developing a growth mindset. With 10 years of web development experience and great attention to detail, he provides expertise, reliability and responsibility in all projects that he is involved.

With over 6 years of experience as a front-end web developer, He specializes in developing intuitive user interfaces, leveraging my skills in web animations to enhance user experience and engagement, ensuring that each interaction is both seamless and visually appealing.

Frontend Developer with a passion for technology and design. He creates engaging and intuitive user interfaces, blending creativity with technical expertise. He thrives on learning new trends and delivering exceptional results.

With over 9 years of experience in web and mobile development, He is a passionate full-stack developer. His pragmatic approach and strong skills in multiple technologies enable him to deliver high-quality projects and exceed expectations.

A Frontend Developer with a passion for technology and digital innovations, currently completing his studies in computer science at the National University of La Plata. Specializes in transforming designs into code, crafting exceptional user interfaces.