Universal Ideas, 

Cultural Connections™

AC&M Group is a full-service marketing agency founded in 2004 as a class project at the Wake Forest University Business School and headquartered in Charlotte, NC.

Through our expertise in crafting culturally relevant campaigns, 
we help companies reach and efficiently communicate with the 
new mainstream.

We are a minority owned certified business.

What we do

Multicultural Marketing is the heart and soul of our agency. Our demonstrated expertise in connecting with specific segments is a key differentiator that adds immense value to our clients’ marketing efforts. Even when clients are targeting the general population, our ability to tap into key segments, coupled with our commitment to delivering exceptional results across all services, sets us apart from other agencies.

Our services

Experience cultural depth & digital innovation with our proven solutions.

At AC&M Group, we prioritize a profound understanding of cultures, employing this knowledge to devise authentic campaigns that genuinely connect with and resonate with the targeted audience. Our expertise ensures that each campaign authentically reflects and speaks to the varied tapestry of communities we serve.

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In the intricate realm of media buying, a one-size-fits-all strategy doesn’t suffice. AC&M Group’s approach to media buying is comprehensive and strategic, ensuring that messages not only reach but also engage all audience segments, delivering optimal results.

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At AC&M Group, we blend methodical strategic planning with robust data-driven insights. This combination ensures that each campaign doesn’t just launch but succeeds, meeting and often surpassing the objectives set.

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Soccer isn’t just a game; it’s a global passion. With unmatched expertise in soccer marketing, AC&M Group crafts strategies that don’t just connect but captivate soccer fans and families. Our approach delivers consistent, proven results, leaving an indelible mark in the hearts of enthusiasts.

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The U.S. market, diverse and dynamic, requires a nuanced entry strategy. At AC&M Group, we provide brands with expert guidance, leveraging data-driven insights to craft market strategies that are impactful and memorable from the outset.

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The digital realm is vast and ever-evolving. AC&M Group stays at the forefront, employing cutting-edge digital marketing strategies that stand out, captivating audiences online with immersive experiences and efficient reach.

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Our team

We’re a close-knit and well-versed family. Each individual’s cultural background and passion for marketing is what makes us unique.

Our team

A Mechanical Engineer from ITESM turned marketer after earning his MBA from Wake Forest University. He is passionate about finding actionable insights in complex data. A pioneer in using digital and social media to efficiently reach multicultural audiences developing campaigns with strategic focus, ensuring insight-driven planning, meticulous execution, and continuous optimization to meet client goals.

Jaime Cardenas


A talented marketing professional with 20+ years of experience leading creative, strategic and results-based marketing solutions. She has a deep passion for multicultural audiences understanding the importance they have as individual segments, and as part of the ever-evolving “total market”. She has led marketing initiatives for Fortune 500 Clients including Sherwin-Williams, Colgate-Palmolive, Lowe’s and Verizon, and has extensive experience in the public sector as well.

Kristi Booker

Managing Director​

Alfredo co-founded AC&M Group as part of a class project while earning his MBA at Wake Forest University . He is an Industrial Engineer from ITESM Mexico with an MBA from Wake Forest University. In his role as strategic advisor, Alfredo brings a unique business and entrepreneurial perspective to AC&M Group’s projects

Alfredo Amparan

Partner & Strategic Advisor

A cultural anthropologist with over 25 years of experience, Pacino is an expert in connecting brands with consumers using cultural insights. He has facilitated success for 500 Fortune brands in connecting with diverse consumer segments. His client portfolio includes major names like American Airlines, Clamato, Lowe’s, Coca-Cola, Sherwin Williams, and Stanley Black & Decker, among others. Pacino has also leveraged his expertise to guide Mexican brands in effectively penetrating and thriving within the U.S. market.

Pacino Mancillas

VP Business Dev. Multicultural

Prior to joining AC&M, launched Kelme into the U.S. market and led the Hispanic marketing initiative for Soccer.com. With 20+ years of experience, he is trusted and respected amongst most key players in the U.S. soccer industry and has helped AC&M Group’s clients implement some of the most creative media integrations in the industry.

Vicente Navarro

VP Business Dev. Sports​

A marketing professional with proven results at Fortune 500 companies and 20+ years of experience in strategic planning, research, segmented marketing, and brand & product management.

Gail Cox

VP Strategy & Research​

A background in Industrial Design and 14+ years of advertising experience, combined with creative and critical thinking, and management and entrepreneurial skills, drive effective solutions for client challenges.

Manolo Guajardo

Creative Director

With over 15 years of experience in web and mobile development, Lautaro combines great attention to detail with expertise and reliability in all his projects. His career includes leading innovative digital projects for clients like Telemundo, Rimmel London, and Disney. As the Digital Innovation Director, he blends marketing with technology to drive results.

Lautaro Rosales

Digital Innovation Director

This Dartmouth graduate is an avid international traveler, and his natural curiosity of people and places has only helped enhance his skills as a media director for clients tasked with reaching diverse audiences. He is a team leader effective at developing and sharing insights for both large-scale national clients, as well as local and regional enterprises.

Lonnie Staley

Media Director​

Over 15 years of experience in developing multicultural integrated marketing communications campaigns for large and small corporations in the U.S. and South America.

Pilar Viatela

Accounts Director

Designs elements for digital campaigns, print materials, as well as packaging, alongside a passion for soccer and music.

Michael Durán

Art Director​

Studies in Account Planning, Creativity, Art Direction, Branding, Brand Strategy Management, Web Design and Graphic Design. Creates fresh and exciting content for brands through a curiosity for new trends.

Fabián González

Art Director

Richard Rodarte

Accounts Director

Software engineer with 15 years of experience in web development. Participated in dozen of projects in all the stages, from gathering requirements to production release.

Pablo Digiani

Development Director

A graduate of Public Relations and international studies from UNC Charlotte, raised in Boston, with parents from Chile and Brazil. Her deeply rooted multicultural insights combined with her expertise and language abilities add an invaluable asset to the agency.

Natalia Fonseca Schiappacasse

Account Supervisor

A graduate of Public Relations from UNC Charlotte and a passion for developing digital and social media initiatives. He provides excellent communication and creative skills along with an energetic attitude every day to the office and our clients.

Pablo Arellano

Digital Marketing Manager

Professional with mora than a decade in client-facing roles and five years specializing in software development, he drive results with a focus on excellence. His primary goal is to build transparent client relationships to ensure give a quality software products to help their business to grow faster & better.

Agustin Musa

Digital Project Manager

A MBA graduate from the UNC Wilmington and UNC Chapel Hill Alum, who has extensive operations management experience from companies leading the e-commerce industry. Has a passion for improving collaboration by systematically removing barriers that provides invaluable support to the agency.

Amanda Yarbrough

Project Manager & Research Specialist

Business Administration graduate from NC State specializing in Human Resource Management. Passionate about developing the balance of people with business operations. Brings a fresh perspective and a commitment to fostering a positive workplace to the forefront of our multicultural media agency.

Katherine Reyes

Office Manager

Holding a Bachelor’s degree in Fashion Design with a background in Business Administration, she serves as the site manager in Argentina, ensuring that each team member is equipped with the necessary resources to achieve and sustain excellence. Additionally, she uses her design expertise to assist in various web optimization tasks, verifying that the websites are fully prepared for launch.

Florencia Negrelli

Site Manager

This UNC-Chapel Hill graduate sees value in operations, planning, organizing, and making brands better with her perceptive eye and communication skills. Her initial passion for sports has allowed her to use her diverse perspective in the multicultural marketing branch to generate fresh ideas to achieve project objectives.

Alexandra Mauney

Acc Coordinator

Communications Mass Media graduate with a minor in International Studies from UNC Charlotte with a passion for project management and e-commerce. Her attention to detail and organizational skills guarantee positive results from concept through execution. Her diverse professional background and travel experiences have fueled her creative thinking.

Gabriela Hakim

Acc Coordinator​

A graphic design graduate from Augusta University, KaRon’s undergraduate studies focused on corporate branding and marketing. As a part of a military family, he has traveled throughout the world and draws inspiration from his travels and implements them in his design. His passions also extend into photography, fashion and cooking.

KaRon Atkinson

Graphic Designer​

Visual Communications graduate with minors in Fine Art and Digital Media from Collins College of Design & Technology. A South Carolina native, Saudia specializes in branding, marketing, art direction, photography and graphic design. With 15+ years of experience in the design industry, she is a multifaceted artist and has a profound understanding of visual language. Her passion for color theory and psychology has made her work over the years not only visually striking, but emotionally resonant.

Saudia Furcron

Senior Graphic Designer

With over 15 years of experience as a Web Graphic Designer, my commitment lies in delivering innovative and highly effective solutions that exceed the expectations and needs of my clients. My approach is centered around thoroughly understanding their goals and requirements, thereby designing digital experiences that stand out for their creativity and functionality.

Cristian Russell

Web Designer

Over 14 years implementing innovative strategies, fostering new business development and growth opportunities among partners between USA, Latin America and Germany.

Martha Nava

Lead Generation

Holding a Bachelor’s degree in International Trade and Business, Perla has a fervent curiosity for exploring foreign cultures and languages. She enjoys the opportunity to engage with individuals from diverse backgrounds, fostering meaningful connections across borders. Her passion lies in building relationships and driving value through strategic thinking.

Perla Soto

Lead Generation

He builds digital campaigns across diferents social platforms, search engines, websites, streaming radios, connected TVs and digital banners out of home. He combines marketing expertise with market trends and data analysis to achieve set objectives

Maximiliano Rosales

Digital Advertising Specialist

Francisco brings over a decade of full-stack development expertise, specializing in front-end design and scripting. Leading technology teams to deliver innovative solutions. When he’s not in tech mode, Francisco is all about spending quality time with his daughter.

Francisco Isidori

Tech Leader – Sr. Full Stack Developer

A passionate technical leader, focused on fostering collaboration and developing a growth mindset. With 10 years of web development experience and great attention to detail, he provides expertise, reliability and responsibility in all projects that he is involved.

Nahuel Miño

Tech Leader – Sr. Full Stack Developer

Jeronimo Rosales

Tech Leader – Sr. Full Stack Developer

With over 6 years of experience as a front-end web developer, He specializes in developing intuitive user interfaces, leveraging my skills in web animations to enhance user experience and engagement, ensuring that each interaction is both seamless and visually appealing.

Nicolas Correa

Sr. Front End Developer


Frontend Developer with a passion for technology and design. He creates engaging and intuitive user interfaces, blending creativity with technical expertise. He thrives on learning new trends and delivering exceptional results.

Edgar Tejerina

Front End Developer

With over 9 years of experience in web and mobile development, He is a passionate full-stack developer. His pragmatic approach and strong skills in multiple technologies enable him to deliver high-quality projects and exceed expectations.

Maximiliano Gastambide

Sr. Full Stack Developer

A Frontend Developer with a passion for technology and digital innovations, currently completing his studies in computer science at the National University of La Plata. Specializes in transforming designs into code, crafting exceptional user interfaces.

Nicolas de Rose

Sr. Front End Developer

We want to hear from you!

At AC&M we pride ourselves on our ability to meet the needs of our Clients. If you are interested in learning more about our services and expertise and how we can help you meet your business objectives, please complete the form below.