AC&M Group Expands Global Presence with New Office in Monterrey, Mexico 

Charlotte based cultural marketing agency announces international expansion. 

Charlotte, North Carolina – January 7, 2025 – AC&M Group, a leading full-service marketing agency specializing in connecting brands and consumers through cultural insights, proudly announces the opening of its new office in Monterrey, Mexico. Located in the prestigious Punto Valle in San Pedro Garza García, Nuevo León, this expansion marks a significant milestone in the agency’s growth and commitment to serving its clients with unparalleled expertise and innovative solutions. 

This new office is AC&M Group’s second international location, following the successful addition of a digital team in La Plata, Argentina, in 2023. Monterrey, known for its vibrant business environment and rich talent pool, is a strategic choice for AC&M Group, which already boasts a strong client base in Mexico. 

“Opening an office in Monterrey is a natural progression for AC&M Group as we are already helping several Mexican companies with their U.S. market expansion strategies, and we continue to expand our footprint.” said Jaime Cardenas, co-founder and CEO of AC&M Group. “Monterrey’s dynamic business landscape and exceptional talent make it an ideal location for us to better serve our clients and drive innovative marketing solutions.” 

Headquartered in Charlotte, NC, AC&M Group has team members located across key markets in the U.S., ensuring a broad and diverse perspective in its marketing strategies.  For over two decades, AC&M Group has been at the forefront of multicultural marketing, leveraging cultural insights and data analytics to create impactful campaigns for clients such as National Gypsum, Sherwin-Williams, and Rayados de Monterrey. The new Monterrey office will further strengthen the agency’s ability to deliver culturally relevant marketing strategies and digital solutions. 

AC&M Group’s expansion into Monterrey underscores its dedication to providing clients with comprehensive marketing services that resonate with diverse audiences. The agency looks forward to fostering new partnerships and contributing to the vibrant business community in Monterrey. 

To learn more about the AC&M Group, please visit: https://acmconnect.com/.  

About 

AC&M Group is a full-service marketing agency founded in 2004 and headquartered in Charlotte, NC. The agency specializes in connecting brands with consumers using cultural insights, utilized, alongside a combination of strategy and cutting-edge technology. Through the company’s expertise in crafting culturally relevant campaigns, it helps companies reach and efficiently communicate with the largest, fastest-growing and most trend-setting consumer segments. Originally founded as a class project at the Wake Forest University Business School, AC&M Group is a Minority Owned Certified Business.  

AC&M Group Acquires Axlot, Uniting Authentic Cultural Insight and Digital Innovation 

Leading multicultural marketing agency strengthens its competitive position with increased martech offerings 

CHARLOTTE, N.C. —  AC&M Group, a leading full-service marketing agency specializing in connecting brands and consumers with cultural insights, today announced the acquisition of Argentina-based Axlot, a prominent digital innovator specializing in web development, digital advertising, analytics and digital innovation.  

For twenty years, AC&M Group has been leveraging cultural insights anchored in market intelligence and data analytics to create and execute multicultural marketing strategies. The minority-owned certified business founded by two engineers has worked with clients such as Coca-Cola, Sherwin-Williams, Blue Cross Blue Shield of NC, Telemundo, Bojangles and more.  

Procter & Gamble’s Marc Pritchard noted the biggest opportunity for growth is the “multicultural market,” since Black, Hispanic, Asian, Pacific Islander, Native, Indigenous, multi-racial and multi-ethnic segments represent more than $5 trillion in buying power.  

This acquisition strategically expands AC&M Group’s digital and tech capabilities, enhancing its ability to deliver culturally relevant marketing strategies with advanced digital solutions such as web and app development, interactive experiences, programmatic media planning and buying and marketing automation.  

AC&M Group had an established partnership with Axlot for more than eight years. The acquisition allows the agency to offer a more integrated and comprehensive suite of services to deliver on the growing demand to reach increasingly-diverse audiences in the digital age. It also promotes valuable opportunities for innovative Argentinian talent to accelerate their careers in the booming U.S. digital marketing and advertising industry.  

“Multicultural marketing efforts must go beyond race and ethnicity and address the culture of shared values, ideas and lived experiences within diverse communities,” said Jaime Cardenas, co-founder and CEO of AC&M Group. “For two decades, AC&M Group has been at the forefront of crafting campaigns that authentically connect brands with diverse audiences. The acquisition of Axlot represents a pivotal moment in our journey, significantly enhancing our digital and technological capabilities. This move is more than an expansion; it’s a commitment to our clients. Together, we’re setting new benchmarks in multicultural marketing, ensuring our campaigns are as dynamic and multifaceted as the communities we serve.” 

AC&M Group also offers sports marketing services with unique insight into the soccer market, enabling brands to tap its rapidly-growing U.S. fanbase and participants. The agency’s work has received accolades from the Hermes Creative Awards, the American Advertising Awards and the AVA Digital Awards.  

To learn more about the AC&M Group, please visit: https://acmconnect.com/.  

About 

AC&M Group is a full-service marketing agency founded in 2004 and headquartered in Charlotte, NC. The agency specializes in connecting brands with consumers using cultural insights, utilized, alongside a combination of strategy and cutting-edge technology. Through the company’s expertise in crafting culturally relevant campaigns, it helps companies reach and efficiently communicate with the largest, fastest-growing and most trend-setting consumer segments. Originally founded as a class project at the Wake Forest University Business School, AC&M Group is a Minority Owned Certified Business.