Generating interest in delicious chicken with Hispanics is easy. But competing for share of wallet and share of stomach with Hispanics in a competitive marketplace filled with national brands, that often are able to outspend regional players, requires innovative approaches that reach the right segments of the population at the right time with the right message. It has been very satisfying for us to help Bojangles’ to find that secret sauce that ensures that they win their fair share and more.

One of our recent initiatives featured a series of “telenovela” style videos. #TeleBOvela adds passion and suspense to the lives of Bojangles’ savory food items.