Bojangles’ TeleBovela

As Bojangles’ ® continues to grow, we have helped them connect with Hispanic consumers.

Bojangles Logo

Generating interest in delicious chicken with Hispanics is easy. But competing for share of wallet and share of stomach with Hispanics in a competitive marketplace filled with national brands, that often are able to outspend regional players, requires innovative approaches that reach the right segments of the population at the right time with the right message. It has been very satisfying for us to help Bojangles’ to find that secret sauce that ensures that they win their fair share and more.

One of our recent initiatives featured a series of “telenovela” style videos. #TeleBOvela adds passion and suspense to the lives of Bojangles’ savory food items.

The TeleBovela webisode series has been honored for its creativity by the AVA Digital AwardsAmerican Advertising Awards, Hermes Creative Awards, Videographer AwardsdotCOMM Awards, and the HPRA ¡Bravo! Awards.

La TeleBOvela: El Sabor de la Pasión Ep. 1

La TeleBOvela: El Sabor de la Pasión Ep. 3

La TeleBOvela: El Sabor de la Pasión Ep. 2

La TeleBOvela: El Sabor de la Pasión Ep. 4

Client Quote

“It’s important for Bojangles’ brand messaging to be as unique and bold as our flavorful, one-of-a-kind menu offerings. TeleBOvela is a wonderfully entertaining concept developed by our partners at AC&M. This unique mini-series provides us with the opportunity to creatively share our legendary menu items while also connecting with diverse consumers across our growing footprint.”

RANDY POINDEXTER
Senior VP of Marketing, Bojangles’

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ACM
nacho.cassinelli@acmconnect.com
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