A paid social strategy is no longer an added-bonus but rather a necessity. Digital marketers know that changes on social platforms are happening faster than we can plan, adapt and react. But changes and improvements indicate more opportunities to help your brand get noticed. The days...
Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising. Connecting with a consumer culturally and in-language can make all the...
While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home....
Active social media engagement leads to purchases. That’s what global marketer Epsilon’s new research proves, after surveying 2,800 consumers. It is no surprise that the shopping process is shifting towards mobile and social digital tools. In the past few weeks, we’ve been sharing more and more...
Hispanic Media allocation has demonstrated greater return on investment as companies have begun to notice the value in increasing ad dollar spending. ...
This past Saturday, one of the greatest rivalries in the CONCACAF took place: #USAvsMEX. Check out the infographic we created alongside our friends at Gilt Edge Soccer Marketing....
We're happy to share AC&M's Summer of Soccer: An infographic about the three major soccer tournaments that took place this summer!...
