Active social media engagement leads to purchases. That’s what global marketer Epsilon’s new research proves, after surveying 2,800 consumers. It is no surprise that the shopping process is shifting towards mobile and social digital tools. In the past few weeks, we’ve been sharing more and more...
In-depth Instagram metrics are notoriously hard to come by, so we owe thanks to social media analytics company Quintly, who studied a range of Instagram accounts for the first quarter of 2015 and have made some interesting findings....
With more than 271 million active monthly users, Twitter's social media presence continues to grow globally, and with this growth comes increased interest in brands creating a Twitter presence....
There has long been debate surrounding how valuable Facebook fans really are when it comes to increasing sales, customer loyalty, and appealing to new customers. This study of a grocery store chain's Facebook engagement gives us greater insights....
