We speak Pro.
Construction
With years of experience in the Construction and Building Materials sector, AC&M Group understands what drives success. From paint to flooring, tools to drywall, and everything in between, our comprehensive knowledge across this industry allows us to provide innovative and effective solutions. We have partnered with some of the top brands in the industry, including retailers, product manufacturers, and service providers, delivering strategic planning, creative support, and paid media planning and execution.
Our specialty lies in connecting brands with Hispanic professional contractors, a vital demographic for the growth and sustainability of the construction industry. We are committed to helping your brand grow and thrive in this dynamic sector. Our team of experts is ready to craft customized solutions that meet your unique needs and drive tangible results.
Pro Contractors
For two decades, AC&M Group has been uncovering insights to better understand and connect with professional contractors across key segments in the construction and building materials industry. Our specialty lies with Hispanic Pros, who constitute more than 50% of professional contractors across various industry segments, and up to 70% in certain areas. We have conducted extensive research with Hispanic Pros through focus groups, store intercepts, and immersive studies, spending months on the road with Hispanic contractors to understand their journey from crew members to crew leaders to business owners. Our commitment to understanding Hispanic Pros extends beyond client projects. AC&M Group is a founding member of the Hispanic Contractors Association of the Carolinas and serves as a board consultant for numerous Hispanic Professional Contractor groups.
Pro Retailers
AC&M Group has supported retailers like Sherwin-Williams, Lowe’s, and LL Flooring in driving brand awareness, increasing store visits, boosting sales, and encouraging sign-ups for store loyalty programs targeting Pro consumers. Our comprehensive services include strategic planning, research, creative development, social media management, and grand opening support. Additionally, AC&M Group has conducted extensive competitive research for retail clients in the industry, including secret shopper programs and first-party quantitative and qualitative research.
Pro Products
Some say a contractor is only as good as the materials and tools they use, and some of the most well-known brands trust AC&M Group to help them grow their business. Whether it’s CertainTeed roofing products, Purdy paint supplies, National Gypsum drywall, or power tools from brands like Makita, Dewalt, or Stanley Black & Decker, AC&M Group has extensive experience in helping manufacturers in the construction and building materials sector get their products into the hands of professional contractors. AC&M Group has a proven track record of uncovering crucial insights to drive the right strategies, creative solutions, and media plans that influence purchase decisions.
Pro Service
Professional contractors in the construction and building materials space rely on a variety of services to help keep them safe, informed, productive, and connected while on the job. AC&M Group has developed numerous bilingual training programs and materials for Pros across various industry segments, including Sherwin-Williams and CertainTeed. Additionally, we have crafted strategies and creative campaigns for brands and organizations that service professionals, such as Builders Mutual and the Hispanic Contractors Association.
Our Clients
Interested in a multicultural strategy for your business?
Let’s discuss your project!