Meet AC&M Tech
Our digital department grew up. Here’s what changes, and what doesn’t.
For years, the engineers at AC&M worked as the agency’s digital department. We built websites, CRMs, apps and the tech behind brand activations, mostly for AC&M clients and mostly behind the scenes.
This week that team gets its own name: AC&M Tech, the technology division of AC&M Group.
Why now
The way companies use technology is changing faster than it has in a long time. A year or two ago, AI in most marketing teams meant a chatbot and some help writing copy. Today AI agents can read a CRM, qualify a lead, put together a campaign report or update a website, and they do it inside the tools the team already uses.
People have started calling this the agentic economy, and it changes the math of running a business. Work that took someone a full day can take minutes. The companies that figure out where agents fit, and where they don’t, get to spend their people’s time on the work that needs judgment. The ones that wait end up competing against teams that move several times faster.
Most of the companies we talk to already know this. What they’re missing is the plumbing. An agent is only as good as the data and systems it can reach, and in a lot of organizations that means a CRM nobody fully trusts, a website that doesn’t talk to anything else, and a stack of tools stitched together over the years. Before AI can do much, someone has to clean that up, connect it and build the pieces that don’t exist yet.
That has been our work for years, and lately it’s most of what clients ask us for. Doing it well takes engineers who also understand marketing, sales and the people on the other side of the screen. A department inside an agency could only take that so far. A division with its own team, products and partners can take it much further.
Two kinds of clients
Over time we noticed that clients come to us in two very different ways. Some want an agency to handle everything: strategy, creative, media and the technology underneath. Others already have a marketing team or an agency they like. They don’t need another agency. They need engineers who can build the thing and keep it running.
As a department, we were really set up for the first group. As a division, we can work with both. AC&M clients keep the same team behind their campaigns, and companies or agencies that only need a technology partner can now hire us directly.
How we got here
This has been coming for a while. In January 2025 AC&M acquired Axlot, the Argentine team we’d been working with for more than eight years, and the engineers came in-house. Then we became a Certified HubSpot Solutions Partner, and later a Shopify Partner and an Anthropic Claude Partner. Each step made our work look less like “the digital part of a campaign” and more like a technology practice of its own.
What we do
- Campaign and brand activation experiences
- Custom products, web portals and mobile apps
- E-commerce on Shopify
- HubSpot CRM: implementation, migration, integrations and automation
- System and platform migrations
- Prototypes and pilots, AI included
If you’re an agency, we can be the tech team behind your pitch or your launch, white-label or side by side. You keep the client.
Prisma, and what’s next
Our first product, Prisma, went out last week. It’s the platform we wish we’d had during 20 years of brand activations. Sweepstakes, branded games and AI experiences run on one platform, with data capture and reporting built in. We got tired of rebuilding the same landing pages, forms and tracking for every campaign, so we turned them into a product.
Prisma came out of AC&M Tech Labs. Labs is where we try things: to make our own operations more efficient, to keep the team learning, and to test whatever is new before a client asks about it.
The new AC&M Tech page is up, and we’re on LinkedIn too. If you have something you want built, let’s talk.
Lautaro Rosales, Director of Digital Innovation, AC&M Group