Marketing engineering

Planning and performance analytics

At AC&M Group, our foundation in engineering and data analytics sharpens our edge in crafting marketing strategies that meet and exceed business objectives. We harness the power of data analytics to glean actionable insights, shaping campaigns that not only resonate with targeted audiences but also deliver measurable success. Our strategies, informed by deep data analysis, ensure your marketing efforts are both innovative and impactful, driving meaningful growth and enhancing ROI.

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Strategic planning

We meticulously map out marketing strategies that align with your business goals. Whether it’s store or market selection, product launches, seasonal campaigns, or long-term brand positioning, we develop marketing plans that deliver our client’s objectives.

Market research

Our data scientists dive deep into relevant data sets, market trends, consumer behavior, and competitive landscapes. We uncover insights that drive informed decisions.

Performance metrics

We don’t just launch campaigns; we measure their impact. Our analytics team tracks KPIs, conversion rates, customer acquisition costs, and more. We develop reports and dashboards that provide our clients real-time access to performance information.

Optimization

Continuous improvement is our mantra. We analyze performance data, identify bottlenecks, and fine-tune strategies for maximum efficiency.

Our competitive advantage

Placer.ai partnership

As a Placer agency partner, we leverage the cutting-edge data of Placer.ai to offer our clients unparalleled insights into consumer behaviors and foot traffic patterns. By analyzing real-time and historical data, we can precisely target marketing efforts, optimize store locations, measure campaign performance, and forecast trends to stay ahead of the competition.

Sales, transactions and traffic lift reports

We have meticulously crafted a proven methodology for measuring sales, transactions, and foot traffic lift, providing a clear view of marketing campaign effectiveness. By collaborating closely with our clients, we identify control sets, allowing for a precise comparison and understanding of the true impact our strategies have on the market. This approach ensures that each campaign’s success is accurately quantified, enabling informed decisions and strategic adjustments to maximize ROI.

Business intelligence dashboards

We develop and deploy real-time business intelligence dashboards, revolutionizing the way our clients access and interpret their campaign data. Designed for clarity and ease of use, these dashboards transform complex and dynamic datasets into interactive visuals, such as maps, graphs, and tables, facilitating immediate insights. Our analytics team leverages these tools for a multitude of strategic purposes, including targeted campaign planning, performance tracking, audience profiling, and media optimization, ensuring our clients can make informed, data-driven decisions swiftly.