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26 Apr The Women’s World Cup Impact

Posted at 17:39h in AC&M Insights, Advertising, Insights, Multicultural, Soccer, Special Events, Sports by Angela Hiltbrunner 0 Comments
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As the FIFA Women’s World Cup France 2019 tournament sets up for kickoff in June, the anticipation can be felt globally. With 24 teams from around the world, including the USA, Netherlands, Italy and Jamaica, this year’s Women's World Cup will be a heavily popular event...

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multicultural

01 Nov Nuance is the Name of the Game

Posted at 17:08h in Advertising, Hispanic, Marketing, Multicultural by Edgardo Cartagena 0 Comments
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Creating effective ads for a multicultural audience can be tricky. We can look at cultures by nationality. We can look at cultures that go beyond geographical limits, like Rock n’ Roll or Soccer culture.  So, when you ask us, what’s your expertise, really? When you...

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Hispanic purchasing power graph

21 Mar Tips For Higher ROI In Spanish-Language TV

Posted at 22:22h in Advertising, Hispanic, Research by Vicente Navarro 0 Comments
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Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising.  Connecting with a consumer culturally and in-language can make all the...

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Making Super Bowl bets

06 Feb AND THE WINNER IS: Our Favorite Super Bowl Ads of 2017

Posted at 22:05h in Advertising, Creative + Design, Marketing by Edgardo Cartagena 0 Comments
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What was your favorite Super Bowl ad? Our team shares their picks for favorite spots Every year billions of dollars are spent on securing a spot at the most watched event in American sports. In fact, in 2017 the average cost of having your commercial air...

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AC&M soccer fans

12 Feb 3 Things I’ve Learned from Working at a Marketing Agency

Posted at 16:28h in Agency Life by Steven Marques 1 Comment
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From getting to know your client, effort, preparation and continuous growth, here are three things I've learned from my first two years working at a marketing agency. ...

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21 Apr How to best use Facebook’s interest targeting

Posted at 17:35h in Social Media by Greg Bortkiewicz 0 Comments
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Back in December, Facebook added a new targeting feature, a nice freebie for all pages. We've got the lowdown on how you can use this feature to your advantage....

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