It's no surprise that Latinos are becoming a huge and fast-growing segment in the U.S. market. There are, of course, various different types of Hispanics from millennials to first-generation and more. So, what is going to make for the most effective campaign when a one-size fits all solution doesn't work when marketing to Latinos?

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WhatsApp has taken over the world of mobile messaging. In February, Facebook announced plans to purchase WhatsApp for $19 Billion, and many people balked at the price tag. The sale became official on Monday, with a final price closer to $22 Billion. WhatsApp has seen unprecedented growth with more than 600 million monthly active users, and much of the app's success can be attributed to its massive Hispanic user-base.

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As a multicultural marketing firm with deep roots in the Hispanic community, we work with our clients to make sure their initiatives resonate with Latinos. Sherwin-Williams, who have recently announced a partnership with renowned artists Edwin Gil and Alexander Mijares in which they will be responsible for providing paint for their public art projects, is a great example.

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