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Group of mixed football fans taking selfie

16 Oct The U.S. is Out of the 2018 FIFA World Cup, So What’s Next for Advertisers?

Posted at 16:16h in Advertising, Insights, Marketing, Media, Soccer, Special Events by Jaime Cardenas 0 Comments
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The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe. It’s...

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Fernando Fiore 2018 World Cup event

05 Oct FOX Sports Plans to Attract Bilingual Hispanics with 2018 World Cup Coverage

Posted at 11:18h in Insights, Media, Soccer, Special Events by Jaime Cardenas 0 Comments
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FOX Sports announced its plans to cover the 2018 FIFA World Cup in New York City last week and I had the pleasure of attending the event. I was at a similar announcement in 2013 when Univision held its 2014 World Cup presentation event, also...

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MLS4CLT flag

25 Jul Kickin’ It with MLS4CLT

Posted at 17:06h in Client News, Hispanic, Soccer by Jaime Cardenas 0 Comments
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Soccer is in our DNA, so it’s no surprise that we teamed up with MLS4CLT to help drum up support, especially in the Hispanic market, for a Major League Soccer team in Charlotte. As an agency that eats, sleeps and breathes soccer, we were eager to...

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Bojangles and AC&M Group logos

18 Feb ES BO TIME! AC&M Becomes Bojangles’ U.S. Hispanic Agency of Record

Posted at 19:35h in Client News, Hispanic, Marketing by Jaime Cardenas 0 Comments
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We are honored to become Bojangles’ agency of record for the U.S. Hispanic Market- graduating from loyal clients to official business partners....

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AC&M Group at Charlotte soccer talks

02 Apr Second Installment of AC&M’s “Soccer Talks” A Big Success

Posted at 10:19h in Soccer, Special Events by Jaime Cardenas 0 Comments
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More than fifty people from across Charlotte’s business and soccer communities joined us as a panel of marketing and soccer experts discussed how soccer is used to increase a company’s bottom line. ...

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Digital advertising on mobile phone and laptop

31 Mar How Digital Advertising Dollars will Shift in Upcoming Years

Posted at 11:33h in Social Media by Jaime Cardenas 0 Comments
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Digital Advertising budgets are on the rise, and big players like Facebook, Twitter, Google, Pandora and LinkedIn are all fighting for the ever-growing budget of marketers and companies. Here are some trends as predicted by eMarketer in their latest study....

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NBC Universo Super Bowl ad in Spanish

23 Mar NBC Universo Super Bowl Campaign Kicks-Off Social Media Success

Posted at 19:15h in Case Studies, Client News, Social Media by Jaime Cardenas 0 Comments
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To kick-off 2015, we welcomed a new client into our AC&M family: NBC Universo. Formerly mun2, NBC Universo is the Spanish-language branch of the NBC media conglomerate, bringing viewers everything from the Barclays Premier League to TV series to NASCAR....

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AC&M Group Multicultural Holidays

24 Dec Celebrate the Holidays With AC&M – Multicultural Style!

Posted at 16:03h in Company News by Jaime Cardenas 0 Comments
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One of the best things about our agency is that we get the opportunity to embrace and interact with different cultures everyday. From our AC&M Team to our clients, we love to share our multicultural values and traditions, particularly around the holidays. Learn how...

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Vicente Navarro giving Univision a tour of Soccer.com

01 Dec Vicente Navarro Gives Univision In-Depth Look at Soccer.com

Posted at 20:32h in Client News, Soccer by Jaime Cardenas 0 Comments
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Our VP of New Business Development, Vicente Navarro toured the Univision Deportes camera crew through the Sports Endeavors facilities, and gave viewers the inside scoop on what goes into this multi-million dollar industry....

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Facebook video sharing on desktop and mobile

17 Nov How News Feed Change Will Affect Your Business

Posted at 22:52h in Social Media by Jaime Cardenas 1 Comment
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Brands beware, starting in January, the presence of organic (aka un-paid, non-promoted) posts will slowly start disappearing from users' news feeds, with specific types of content at risk. ...

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