A paid social strategy is no longer an added-bonus but rather a necessity. Digital marketers know that changes on social platforms are happening faster than we can plan, adapt and react. But changes and improvements indicate more opportunities to help your brand get noticed. The days of organic audience reach are gone and paid social […]

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Active social media engagement leads to purchases. That’s what global marketer Epsilon’s new research proves, after surveying 2,800 consumers. It is no surprise that the shopping process is shifting towards mobile and social digital tools. In the past few weeks, we’ve been sharing more and more news about the latest updates and features throughout the […]

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